Datamars Appoints Ken Boyle as Chief Marketing Officer
Lugano, Switzerland, March 6, 2008 - Datamars, a leading global supplier of high performance RFID-based solutions for companion animal and textile identification, announces the appointment of Kenneth M. Boyle as Chief Marketing Officer. In his new role, Boyle will be responsible for global marketing and sales activities of Datamars.
"Now that Datamars is further growing into a truly international company, the need has emerged for a more focused and proactive approach to marketing and sales," comments Klaus Ackerstaff, CEO of Datamars. "Ken has a wealth of international experience in various business sectors and a proven ability to understand what drives customer decisions. These key assets will ensure that Datamars continues to provide innovative identification solutions to real customer problems. It will allow Datamars to further expand its leading position in the global companion animal and textile identification markets."
Ken Boyle joined Datamars in April 2007 as President North America. He brings broad technology company experience to Datamars with expertise in managing key functions including sales, marketing, R&D, operations, and professional services. Ken Boyle has provided strategic business unit and sales & marketing senior leadership in prior roles at both European and US based companies. He has a bachelor's degree in Chemical Engineering from the University of Delaware and an MBA from Duke University.
Founded in 1988, Datamars celebrates 20 years of extraordinarily successful activity this year.
About Datamars
Datamars is a leading global supplier of high performance RFID-based solutions. Founded in 1988, the company has developed a broad range of identification solutions based on RFID transponders, readers and antennas and is currently market leader in the companion animal and textile identification markets. Fully integrated product portfolios, technological innovation and a profound understanding of customer requirements have earned Datamars a reputation for quality and performance worldwide. As an RFID manufacturing company, Datamars works with strong partners and has developed a worldwide distribution network in each of its target markets. Datamars employs more than 160 employees globally with offices in Europe, Asia, and the Americas.
For further information, please contact:
Franz Schoepf
Corporate Communications
Datamars
Via ai Prati
CH-6930 Bedano-Lugano - Switzerland
Tel: +41 91 935 73 94
Fax: +41 91 945 03 30
franz.schoepf@datamars.com
www.datamars.com
Media contact:
Pier Costa
Media Relations
Wise Media S.p.A.
Via Lepetit 4
20124 Milano - Italy
Tel: +39 02 8903 4112
Fax: +39 02 6738 8322
pier.costa@wisemedia.com
www.wisemedia.com
