DataLase Announces the Launch of the New DataLase CASEMARK Tape Applicator at Total Packaging 2007

(FEBRUARY 2007) - DataLase, originator of the award winning DataLase® process, will be unveiling its latest addition to the DataLase® product line at Total Packaging 2007. The new applicator for the groundbreaking DataLase® CASEMARK(TM) Tape solution is the first piece of hardware to be made available as part of the groundbreaking DataLase® suite of products. The applicator will be demonstrated alongside other DataLase products on stand #4231 at NEC, Birmingham, May 15th - 18th 2007.

The DataLase® CASEMARK(TM) Tape applicator has been developed to apply the unique DataLase® CASEMARK(TM) Tape directly onto secondary packaging such as corrugate shipping crates. The new applicator will enable packers and manufacturers to apply DataLase® CASEMARK(TM) Tape to outer case packaging, on the final production line. With the new applicator for DataLase® CASEMARK(TM) Tape it is now possible for the packer/manufacturer to decide where on the corrugate box the variable information (such as bar codes) is required, and the cost-effective tape is then applied directly onto the packaging.

"With the new applicator, packagers and manufacturers have the flexibility to harness the unique benefits of the DataLase® process", comments Steve Kelly, CEO DataLase. "As a company we are keen to offer our customers a whole range of print and packaging solutions, and the DataLase® CASEMARK(TM) Tape applicator is the latest addition to our award-winning suite of products."

DataLase® CASEMARK(TM) Tape was unveiled at Pack Expo 2006, as an alternative to the award-winning DataLase® CASEMARK(TM) pre-print solution. With DataLase® CASEMARK(TM), the corrugate packaging was supplied to the packer/manufacturer by the converter, pre-coated with the DataLase® CASEMARK(TM) ink.

DataLase® CASEMARK(TM) Tape contains the unique DataLase® ink, which, when exposed to a low power CO2 laser, changes from white to black, producing a positive image.

Also exhibiting on stand #4231 will be the company's revolutionary DataLase® CASEMARK(TM) label replacement solution, as well as DataLase® PACKMARK(TM) for applying high speed, on-demand variable information to primary packaging materials.

For more information about DataLase's complete suite of products, please visit stand #4231 at Total Packaging, Birmingham NEC, May 15th - 18th. Alternatively, please visit or e-mail (for USA) and (for all other enquiries).

Background to DataLase:
DataLase, the originator of the award-winning DataLase® process, is a fast growing technology company, providing patented, innovative laser marking solutions across a diverse range of sectors. With its headquarters in Widnes, UK, DataLase also has a significant US operation based in Atlanta, Georgia. The patented DataLase® process is suitable for applications including product identification and anti-counterfeiting. The company's product range incorporates specialist solutions for primary and secondary packaging, as well as alternatives to print-and-apply labels. DataLase is also developing applications such as direct tablet and food marking as well as full color printing for the future.

Head Office: DataLase, Unit 3, Wheldon Road, Widnes, Cheshire WA8 8FW
US Office: DataLase Inc., 30 Technology Parkway South, Suite 300, Norcross, GA 30092

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