Data I/O Corporation and Microchip Technology Announce Strategic Marketing Alliance
REDMOND, Wash. and CHANDLER, Ariz., Nov. 29 /-- Data I/O® (NASDAQ:DAIO), the leading provider of manual and automated programming systems, and Microchip Technology (NASDAQ:MCHP), a leading provider of microcontroller and analog semiconductors, today announced that the two companies have completed a strategic marketing alliance agreement for the purpose of further developing their respective and mutual customer bases. Under the terms of the agreement, both companies will direct increased resources for closer customer support at the device level as well as local sales and marketing cooperation.
"This declaration of cooperation strongly positions both companies to heighten their timely and focused support for customers in the major geographies," noted Bruce D. Rodgers, vice president of Sales & Marketing Americas / Asia for Data I/O. "Our companies have had a successful relationship for some time, and this agreement recognizes that we can further strengthen ties to better serve our many mutual customers in Asia, Europe and the Americas. This agreement is equally important because Microchip and Data I/O see the potential business growth associated with a closer working relationship, which allows customers to benefit from increased early support through the many phases of volume production."
"Microchip Technology maintains a broad range of relationships with industry-leading companies whose solutions provide solid options for the design and production requirements of our customers," said Mitchell R. Little, vice president of Worldwide Sales & Applications for Microchip. "This agreement allows our customers to further benefit from Data I/O's technical expertise and programming solutions leadership."
About Microchip Technology
Microchip Technology Inc. (NASDAQ:MCHP) is a leading provider of microcontroller and analog semiconductors, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality. For more information, visit the Microchip website at www.microchip.com.
About Data I/O
Celebrating over 32 years of innovative leadership in the device programming industry, Data I/O Corporation® (NASDAQ:DAIO) provides manual and automated device programming systems that specifically address the requirements of engineering and manufacturing operations. FlashCORE(TM) is the architecture behind a family of Flash programmers that deliver the highest throughput and lowest cost per programmed device. For Flash, microcontroller and logic device support, the MultiSyte and UniFam families provide universal support and versatility to address a wide variety of programming needs. Data I/O Corporation is headquartered in Redmond, Washington, and has sales and service offices worldwide. For more information, see www.dataio.com or call 800-426-1045.
Contact:
Data I/O Corporation
Bruce Rodgers 425-867-6893
rodgerb@data-io.com
Source: Data I/O Corporation
CONTACT: Bruce Rodgers of Data I-O Corporation, +1-425-867-6893, or rodgerb@data-io.com; or Dennis McFarland of Goldstein Group Communications,
+1-216-573-2300, or dmcfarland@ggcomm.com
Web site: www.dataio.com/
http://www.microchip.com/
