Danone Partners with Amcor to Design New Yogurt Jar that Appeals to Health-Conscious Consumers
Ann Arbor, Mich., January 11, 2019 - The yogurt market in Latin America continues to grow as companies develop products to appeal to health-conscious consumers. That appeal includes premium-looking packaging that is durable and increasingly sustainable.
For Danone that includes developing attractive packaging for its new all-natural spoonable yogurt which is sold in Argentina. The transparent 200-ml polyethylene terephthalate (PET) jar with a wide-mouth opening and an aluminum-PET-aluminium closure with a 65mm over cap in clear polypropylene (PP) was developed in collaboration with global packaging company Amcor.
“This wide-mouth PET jar is an entirely new format offering for cold-fill dairy products,” said Martin Darmandrail, new business development director for Amcor in Argentina. “In a market historically dominated by thermoformed PP and polystyrene containers, we’ve shaken things up with a yogurt package with the durability, freshness, performance, manufacturing, and sustainability benefits of PET.”
The new PET jar supports the 100% natural positioning of Danone’s La Serenísima’s yogurt with featured engraving, a finely finished base, and a body-wrap label. To protect the contents, the jar includes a 55-mm finish with aluminum-PET-aluminum-foil barrier seal and an ultraviolet blocker.
With consumers increasingly eager to see products before they buy, the transparent packaging allows people to see the fresh yogurt. Danone is the spoonable-yogurt market leader in Argentina.
“We have developed La Serenísima Original, a product inspired by the first yogurt made by La Serenísima 55 years ago, which revolutionized the category in 1963,” said Maximiliano Sassone, R&I Director for Danone Argentina. “We carefully select the ingredients, including milk from Argentine family farms, and pay respect to every step of the original process, creating a 100% natural product without preservatives, so that our consumers can connect to their memories of the original product.”
Amcor optimized the two-step reheat process to produce the wide-mouth jars using a Matrix blow-molding machine - an industry first - for high-volume yogurt containers, according to Darmandrail.
In Argentina, Danone has launched La Serenísima Original-brand yogurt in six flavors (natural, natural sweetened, strawberry, blackberry, lemon and ginger, and sweet squash) and will extend commercialization of the product to the rest of Latin America. Danone has installed a Stork filling line and plans production rates of 40 to 50 million units per year.
About Amcor
Amcor (ASX: AMC; www.amcor.com) is a global leader in developing and producing high-quality, responsible packaging for a variety of food, beverage, pharmaceutical, medical-device, home- and personal-care, and other products. Amcor works with leading companies around the world to protect their products and the people who rely on them, differentiate brands, and improve supply chains through a broad range of flexible packaging, rigid containers, specialty cartons, closures, and services. The company’s more than 33,000 people generate more than US$9 billion in sales from operations that span about 200 locations in 40-plus countries.
About Danone
Dedicated to bringing health through food to as many people as possible, Danone is a leading global food and beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Advanced Medical Nutrition. Danone aims to inspire healthier and more sustainable eating and drinking practices, in line with its vision -Danone, One Planet. One Health- which reflects a strong belief that the health of people and the health of the planet are interconnected. Building on health-focused categories, Danone commits to operating in an efficient and responsible manner to create and share sustainable value. Danone holds itself to the highest standards in doing business, as reflected by its ambition to become one of the first multinationals certified as B Corp. With products sold in over 120 markets, Danone generated sales of €24.7 billion in 2017. Danone’s portfolio includes leading international brands (Actimel, Activia, Alpro, Aptamil, Danette, Danio, Danonino, evian, Nutricia, Nutrilon, Volvic, among others) as well as strong local and regional brands (including AQUA, Blédina, Bonafont, Cow & Gate, Horizon, Mizone, Oikos, Prostokvashino, Silk, Vega). Listed on Euronext Paris and on the OTCQX market via an ADR (American Depositary Receipt) program, Danone is a component stock of leading social responsibility indexes including the Dow Jones Sustainability Indexes, Vigeo Eiris, the Ethibel Sustainability Index, MSCI Global Sustainability, MSCI Global SRI Indexes and the FTSE4Good Index.
Media Contacts:
DeAnna Starn
Amcor Rigid Plastics
Deanna.starn@amcor.com
734-302-2522
Joseph Grande
J. Grande communications Inc.
joe@jgrandecommunications.com
413-684-2463
