Immersive Motion Technology a Big Hit with Moviegoers in Quebec
LONGUEUIL, QC, Jan. 11 - D-BOX Technologies Inc. (DBO.A on the TSX Venture Exchange), a leader in innovative motion technology, announced today a sales agreement to equip a second auditorium at Cinema Beloeil, a theatre located in the suburbs of Montreal, with 20 D-BOX MFX Seats.
The Quebec movie theatre currently features one auditorium with 26 motion-enhanced seats that move in perfect sync with the action onscreen. With an additional auditorium, Cinema Beloeil will become one of only two movie theatres in the world to boast more than one D-BOX auditorium.
"Cinema Beloeil, our first Quebec location, has performed extremely well," said Chief Executive Officer and President of D-BOX Technologies, Claude Mc Master. "Based on the market's reaction, it was a natural evolution to equip this second auditorium. Going forward, moviegoers will have the opportunity to choose between two D-BOX movies at the same location which may lead to a new trend which can be replicated at other existing locations."
"In 2009 we were the first theatre in Quebec to introduce D-BOX," said President of Cinema Beloeil, Jean Colbert. "As we continue to receive new and exciting D-BOX encoded movie content we want to be sure we keep pace with demand at our theatre. Adding another auditorium will allow us to meet this objective while providing patrons with more variety."
For a complete listing of theatres offering the D-BOX experience and a guide to new movies, visit www.d-box.com
About Cinema Beloeil
Opened in 2007 and located at exit 112 South of the Jean Lesage Highway (Domaine du centenaire), "CINEMA BELOEIL" has 10 movie rooms equipped with giant screens including 6 Christie digital projectors 3D compatible, terraced seating auditoriums and 1550 luxury seats to welcome moviegoers as well as an innovative and cozy food area. At the forefront of the latest technologies, "CINEMA BELOEIL" guarantees its clientele an exceptional quality of image and great comfort. For further information visit www.cinemabeloeil.com
D-BOX Technologies designs and manufactures leading edge high-technology motion systems mainly suited to the needs of the entertainment industry. With its unique, patented technology, D-BOX Motion Code(TM), uses motion effects specifically programmed for each film, TV series or video game, which are sent to a motion generating system integrated within either a platform or a seat. The resulting motion is perfectly synchronized with all onscreen action, creating an unmatched realistic, immersive experience. To date, major Hollywood Studios have D-BOX Motion Code(TM) available on feature films, DVDs and Blu-rays(TM). By reaching agreements with the leaders of both the motion picture and gaming industries, D-BOX's award-winning motion technology is gradually proving itself as a new global standard in the entertainment world.
D-BOX is a publicly traded company listed on the TSX Venture exchange under the symbol DBO.A. For further information please see www.d-box.com
SOURCE D-BOX TECHNOLOGIES INC.
CONTACT: Guy Marcoux
Vice-President of Marketing
D-BOX Technologies Inc.
450-442-3003 ext 263
Amy La Sala or Jan Bracamonte
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