Current Analysis Unveils New Wireless Research Portal: The Most In-Depth Tracking and Analysis of the U.S. Wireless Market


STERLING, Va., Oct. 25, 2007 -- Current Analysis today announced the launch of a new wireless research portal featuring the industry's most in-depth source of wireless competitive analysis and tracking of handsets, and voice, data, and content services.

Current Analysis has been tracking the U.S. wireless market since 2000, providing detailed analytical services to enterprises, carriers and device manufacturers. The new wireless portal, delivered via the company's CurrentCOMPETE Web platform, blends premium qualitative analysis of service providers and mobile devices with detailed quantitative tracking of pricing, packaging, and availability.

"Unlike wireless research offerings from other firms, customers are provided with more than just an incomprehensible data dump," said Eddie Hold, VP Wireless Services. "Current Analysis content is delivered via a robust Web platform that provides summary reports, search and compare functionality, event timelines, and interactive price trending graphs, accompanied by concise explanations from respected wireless industry analysts. Customers also receive daily email alerts, and access to analyst inquiry services. No one in the wireless market should be without this tool."

In addition to providing a view of the current wireless voice landscape, Current Analysis has over five years of archived pricing information for the major wireless providers. As part of the new portal solution, customers can now run their own trending queries based on price group, carriers, markets, and other criteria to see how various competitors have modified pricing over time.

The portal includes coverage of:

Handsets:
o Contract-based carrier device pricing
o Prepaid-based carrier device pricing
o Smartphone device pricing
o Handset distribution analysis
o Carrier handset profile analysis

Voice Services:
o Contract-based pricing plans
o Prepaid plan/refill pricing plans
o International roaming and long distance plans

Data Services:
o Content tracking (applications and WAP content)
o Messaging tracking (messaging and email)
o Internet access (PC card and phone-based connectivity solutions)
o International data (roaming solutions and availability)

Over 30 carriers and device manufacturers are covered, including:
Alltel, AT&T, Qwest Wireless, Sprint, T-Mobile, Verizon Wireless, Virgin Mobile, Apple, HP, HTC, Kyocera, LG, Motorola, Nokia, Palm, RIM, Samsung, Sanyo, Sharp, Sony Ericsson

About Current Analysis

Current Analysis (http://www.currentanalysis.com) has been helping leading technology companies improve their competitive responsiveness since 1997. Sales teams, product managers, and marketing professionals rely on Current Analysis for the latest competitive analysis and tactical advice. Current Analysis' structured, rapid competitive response solutions help companies improve their business performance and create a repeatable process advantage over competitors. The company serves more than 30,000 users at over 200 enterprise clients across the telecommunications, networking, and business software industries.

Media Contact:

Richard Mendis
Vice President, Marketing & Web Commerce Current Analysis
+1 703-788-3656
rmendis@currentanalysis.com

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