Crosman Launches New Website


ROCHESTER, New York, (November 20, 2008) - Crosman Corporation unveiled a new look and feel to Crosman.com on November 17th. The cutting edge new site will offer our customers and consumers enhanced navigation and informa-tion, a clear sharp design and more robust e-commerce along with several innovative new features. This is the first major change to the flagship airgun company's website in 4 years.

The redesigned website will offer better usability and navigation allowing users to quickly find the product they want as well as bringing all of the Crosman brands under one umbrella. The site will feature easy access to Crosman Airgun, Archery, Airsoft and CenterPoint Precision Optics. Easy to find links to the Media Center, Customer Service, and many other resources will also be right on the front page of the site. The media center will feature a complete library of downloadable logos and product images to provide easy to find content for retailers and media alike.

The new site will "show the transition from Crosman being strictly an airgun company to a full service outdoors company under the banner of Take It Outside" said Josh Coon, Internet Marketing Manager for Crosman.

E-Commerce will be a major upgrade to the new site as well; a new online shopping feature will allow users to pur-chase directly from Crosman.com. One major feature of the upgraded e-commerce will be a new comparison tool called the Price Grabber. This allows airgunners to compare the prices listed for three or more on-line retailers and gives them one click access to the product and pricing on the retailers' site. This will help to encourage traffic and sales by giving consumers better and more precise information to make their buying decisions. The Price Grabber will show the retailers' list price and may not pick up on coupons, shipping discounts, specials or sales that are being offered. The Price Grabber comparison tool, will inform the customer where they can get the best price online on any Crosman Airgun.

Additional enhancements to the website in the future will include a redesigned Matchmaker, a Crosman newsletter, even more enhancements to the store and custom shop and a blog that will feature writing from some of the greatest minds in airguns today. The Custom Shop will get an upgrade as well, allowing consumers new guns, options and ac-cessories.

Rochester, N.Y.-based Crosman Corporation is an international designer, manufacturer and marketer of Crosman and Benjamin airguns, Crosman Archery, Centerpoint Precision Optics and Game Face Paintball. Crosman is also the exclusive worldwide licensee for Remington airguns and airsoft products. The company is privately held.

For more information on Crosman.com, or on any Crosman, Benjamin, Centerpoint Precision Optics, Crosman Archery or Game Face Paintball product, visit the company's Web sites at www.crosman.com, www.centerpointoptics.com or www.gamefacepaintball.com or write to Adam Smith Crosman Corporation 7629 Routes 5 & 20 East Bloomfield, NY 14443 email him at asmith@crosman.com or call him at (800) 7-AIRGUN (724-7486.)

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