Conviron Launches "New Look"
Conviron today launched its new interactive website, completing its comprehensive re-branding project which began in early 2009. "Throughout the nearly 50 years that we have been delivering innovative solutions to research facilities around the world, we have maintained a very consistent branded look," writes Conviron President and CEO Steve Kroft, on the company's new website. "While it has served us well in establishing strong brand recognition, we decided in early 2009 that it was time to update our look to give it a more contemporary feel."
Along with a new color scheme, graphics, and logo, Conviron has incorporated a new tagline that Kroft says captures the distinctive characteristics that have come to define the world's largest supplier of plant growth equipment. "We retained a marketing firm who asked if they could hear from our clients first hand what they think sets us apart from our competition. A consistent theme quickly emerged, centering around Conviron's ongoing commitment to its clients and their work, and to providing them with reliable and innovative solutions." The result was a new tagline, 'Building Partnerships - Creating Solutions.'
And the company's new website will undoubtedly take that client relationship even further. With its revised architecture, new content, and enhanced overall capabilities, the site includes ConviroNet, which allows Conviron clients, dealers and employees to retrieve specific and valuable information simply by entering a company-provided password.
Conviron has worked with researchers around the world, designing and producing research facilities and equipment which help them develop solutions to some of the world's biggest environmental challenges. Recognized as the world leader in its industry, Conviron equipment can be found in universities, company laboratories, and government-run institutions in more than 70 countries. Conviron is an ISO9001 registered company and its products are CSA/UL certified.
