ContentBridge Turns to Equinix to Transform Digital Supply Chain
Interconnection Oriented Architecture™ Enables Leading Digital Supply Chain Provider to Transform Content Distribution Model for Media Industry
REDWOOD CITY, Calif. - Equinix, Inc. (Nasdaq: EQIX), the global interconnection and data center company, today announced that ContentBridge, a leading provider of digital supply chain solutions for the media and entertainment industry, has turned to Equinix to implement an Interconnection Oriented Architecture™ (IOA™) that will enable the company to transform its digital content distribution solution to a fully cloud-based, distributed model. By utilizing Equinix Cloud Exchange™, ContentBridge is able to gain secure, direct access to multiple cloud providers to enable rapid, secure content delivery. Equinix will be discussing this deployment in booth #11304 (in the Connected Media Pavilion) at this week's NAB Show, taking place April 16- 21 in Las Vegas.
ContentBridge enables studios, distributors and aggregators to deliver movie, television, short-form and music content to digital media retailers more efficiently than traditional postproduction operations. Driven by a need for a robust and scalable solution for its digital supply chain business, ContentBridge turned to Equinix to improve its delivery model by gaining access to the thousands of cloud and network service providers inside Equinix's global platform of 145 data centers in 40 markets around the world. In addition to creating a seamless cloud infrastructure, by working with Equinix, ContentBridge is also able to achieve industry-leading scalability and expansion, and extremely fast delivery to multiple content delivery networks (CDNs).
Highlights / Key Facts
   -- Working with Equinix, ContentBridge re-architected its IT based on an
       Interconnection Oriented Architecture™ or IOA™ model, which is a
       transformative approach to interconnecting people, locations, clouds
       data. Developed by Equinix, IOA is a proven and repeatable engagement
       model that shifts the fundamental IT delivery architecture from siloed
       and centralized to interconnected and distributed. And, only Platform
       Equinix™ provides the critical building blocks to implement this
       architecture - a global footprint of data centers, dense cloud and
       service provider ecosystems, and the ability to integrate data and
       analytics at the edge.
   -- For multi-cloud access, ContentBridge utilized Equinix Cloud Exchange,
       an interconnection-based solution that provides direct, private access
       to multiple cloud providers, such as Microsoft Azure and Google Cloud
       Platform, via a single port.
   -- On Tuesday, April 19(th), Equinix and ContentBridge executives, Brian
       Lillie and Douglas Reinart, will be participating in a panel at the NAB
       Show that discusses how cloud has shifted the media industry landscape
       over the last three years, and looks at the future of technology trends
       shaping media today. For more information on this panel, click here.
Quotes
   -- Robert Blackburn, Vice President, Equinix"Equinix is thrilled to be
       working with ContentBridge to help them offer cost-effective, secure and
       high-performing digital supply chain solutions for the entertainment
       industry. A cloud-based solution will enable the company to eliminate
       costly hardware, as well as significantly improve content delivery time.
       Ultimately, the relationship with Equinix will allow ContentBridge to
       bring advanced digital supply chain solutions directly to the content,
       wherever the content owner chooses to maintain the digital library."
   -- Jason Peterson, CEO, ContentBridge"Thanks to Equinix, we have access to
       an amazing data center with direct interconnection to all of the major
       cloud service providers. We were able to consolidate our operational
       footprint by relocating our client services team within the same highly
       secure facility as our servers and cloud interconnect. This relationship
       also clears a path for ContentBridge to rapidly achieve global reach."
Additional Resources
   -- Learn more about Equinix's solutions for the digital media and
       entertainment industry
   -- Interconnection Oriented Architecture Rolls Out the Red Carpet for
       Entertainment's Media Cloud Ecosystem
About Equinix
Equinix, Inc. (Nasdaq: EQIX) connects the world's leading businesses to their customers, employees and partners inside the most interconnected data centers. In 40 markets across five continents, Equinix is where companies come together to realize new opportunities and accelerate their business, IT and cloud strategies. www.equinix.com.
Equinix and IBX are registered trademarks of Equinix, Inc.
International Business Exchange is a trademark of Equinix, Inc.
Source
Equinix, Inc.
Contact: Equinix Media Contacts (Americas), Sally Comollo, +1 781-366-5580, scomollo@equinix.com
Web Site: http://www.equinix.com
