ContentBridge Turns to Equinix to Transform Digital Supply Chain

Interconnection Oriented Architecture™ Enables Leading Digital Supply Chain Provider to Transform Content Distribution Model for Media Industry

REDWOOD CITY, Calif. - Equinix, Inc. (Nasdaq: EQIX), the global interconnection and data center company, today announced that ContentBridge, a leading provider of digital supply chain solutions for the media and entertainment industry, has turned to Equinix to implement an Interconnection Oriented Architecture™ (IOA™) that will enable the company to transform its digital content distribution solution to a fully cloud-based, distributed model.  By utilizing Equinix Cloud Exchange™, ContentBridge is able to gain secure, direct access to multiple cloud providers to enable rapid, secure content delivery.  Equinix will be discussing this deployment in booth #11304 (in the Connected Media Pavilion) at this week's NAB Show, taking place April 16- 21 in Las Vegas.

ContentBridge enables studios, distributors and aggregators to deliver movie, television, short-form and music content to digital media retailers more efficiently than traditional postproduction operations. Driven by a need for a robust and scalable solution for its digital supply chain business, ContentBridge turned to Equinix to improve its delivery model by gaining access to the thousands of cloud and network service providers inside Equinix's global platform of 145 data centers in 40 markets around the world.  In addition to creating a seamless cloud infrastructure, by working with Equinix, ContentBridge is also able to achieve industry-leading scalability and expansion, and extremely fast delivery to multiple content delivery networks (CDNs).

Highlights / Key Facts

    --  Working with Equinix, ContentBridge re-architected its IT based on an

        Interconnection Oriented Architecture™ or IOA™ model, which is a

        transformative approach to interconnecting people, locations, clouds

        data.  Developed by Equinix, IOA is a proven and repeatable engagement

        model that shifts the fundamental IT delivery architecture from siloed

        and centralized to interconnected and distributed.  And, only Platform

        Equinix™ provides the critical building blocks to implement this

        architecture - a global footprint of data centers, dense cloud and

        service provider ecosystems, and the ability to integrate data and

        analytics at the edge.

    --  For multi-cloud access, ContentBridge utilized Equinix Cloud Exchange,

        an interconnection-based solution that provides direct, private access

        to multiple cloud providers, such as Microsoft Azure and Google Cloud

        Platform, via a single port.

    --  On Tuesday, April 19(th), Equinix and ContentBridge executives, Brian

        Lillie and Douglas Reinart, will be participating in a panel at the NAB

        Show that discusses how cloud has shifted the media industry landscape

        over the last three years, and looks at the future of technology trends

        shaping media today.  For more information on this panel, click here.


    --  Robert Blackburn, Vice President, Equinix"Equinix is thrilled to be

        working with ContentBridge to help them offer cost-effective, secure and

        high-performing digital supply chain solutions for the entertainment

        industry.  A cloud-based solution will enable the company to eliminate

        costly hardware, as well as significantly improve content delivery time.

        Ultimately, the relationship with Equinix will allow ContentBridge to

        bring advanced digital supply chain solutions directly to the content,

        wherever the content owner chooses to maintain the digital library."

    --  Jason Peterson, CEO, ContentBridge"Thanks to Equinix, we have access to

        an amazing data center with direct interconnection to all of the major

        cloud service providers. We were able to consolidate our operational

        footprint by relocating our client services team within the same highly

        secure facility as our servers and cloud interconnect. This relationship

        also clears a path for ContentBridge to rapidly achieve global reach."

Additional Resources

    --  Learn more about Equinix's solutions for the digital media and

        entertainment industry

    --  Interconnection Oriented Architecture Rolls Out the Red Carpet for

        Entertainment's Media Cloud Ecosystem

About Equinix

Equinix, Inc. (Nasdaq: EQIX) connects the world's leading businesses to their customers, employees and partners inside the most interconnected data centers. In 40 markets across five continents, Equinix is where companies come together to realize new opportunities and accelerate their business, IT and cloud strategies.

Equinix and IBX are registered trademarks of Equinix, Inc.

International Business Exchange is a trademark of Equinix, Inc.


Equinix, Inc.

Contact: Equinix Media Contacts (Americas), Sally Comollo, +1 781-366-5580,

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