Coca-Cola Refreshments to deliver keynote at MESA Conference.

Press Release Summary:



During MESA Intl. 2011 North American Conference, attendees can learn about end-to-end business processes including supply chain and manufacturing operations from one of world's top beverage producers. In addition to keynote, Coca-Cola will host session on Real-Time Brand Management: The Demand for Operations Intelligence through Enterprise Manufacturing Intelligence, which will examine challenges food/beverage companies face to keep brands profitable, reaching customers without interruption.



Original Press Release:



Coca-Cola Refreshments to Deliver Keynote at the MESA International 2011 North American Conference



Company to also serve as corporate host for the annual event, scheduled for Sept. 19-21 in Orlando, Fla.

Chandler, Arizona, USA - Attendees to the MESA International 2011 North American Conference can learn about end-to-end business processes including supply chain and manufacturing operations from one of the world's top beverage producers. Coca-Cola Refreshments senior vice president of Product Supply System-Strategy, Chris Gaffney, will deliver the keynote presentation at the event on Wednesday, Sept. 21. In addition, the company will serve as corporate host of the annual event.

In addition to the keynote presentation occurring on Wednesday, Coca-Cola will be hosting a session on Real-Time Brand Management: The Demand for Operations Intelligence through Enterprise Manufacturing Intelligence (EMI). The session will examine the challenge food and beverage companies face to keep brands profitable, reaching customers without interruption. Attendees will benefit from learning how EMIs can help minimize and prevent supply chain disruptions by linking financial information from an enterprise resource planning system to plant-level, real-time operations information. From the plant floor to the business office, EMIs create a brand-management tool capable of boosting brand profitability.

This year's 2011 North American Conference is made possible by:

- Platinum Keystone Sponsors: ATS, GE, Invensys, Rockwell Automation, Siemens,

- Gold Keystone Sponsors: Brock Solutions, CDC Software, Cordys, Lighthouse Systems, Microsoft, MPDV, OSIsoft

- Associate Sponsor: Meridium, Schneider Electric

- Lanyard Sponsor: ATS

- Pen Sponsor: Apriso Corporation

- Analyst Sponsors: ARC Advisory Group, Cambashi, Aberdeen Group, IDC Manufacturing Insights

- Media Sponsors: Automation World/Summit Media Group, CFE Media, IndustryWeek

- Attendee Gift Sponsors: Invensys, Brock Solutions

- Cloud Workshop Sponsors: Rockwell Automation, Microsoft

- Welcome Reception Sponsor: Microsoft

- Association Partner Sponsor: CB&I

For more information on the MESA International 2011 North American Conference or to register for the event, please visit: conference.mesa.org/en/index.asp.

About MESA

Manufacturing Enterprise Solutions Association (MESA) International is a not-for-profit organization of manufacturers and information system providers focused on leveraging technology to achieve business goals. The organization is a community of manufacturing end-users, technology suppliers and consultants - focused on improving the flexibility and agility of manufacturing production. For more than a decade, MESA has been a premier venue for the manufacturing community to share and create unbiased information on the topic of solving business issues with technology. For more information about MESA, visit www.mesa.org.

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