CMP's TechWeb Network Launches First Fully Integrated B-to-B Performance Marketing Business Unit


New Unit Delivers Expanded Pay-Per-Performance Lead Generation Programs and Services; Launches TechWeb Digital Library to Serve Multimedia Content to 8 Million Business Technology Decision Makers

MANHASSET, N.Y., Feb. 1 -- The TechWeb Network, a division of CMP's Business Technology Group, announced today the launch of a next-generation fully integrated Performance Marketing Business Unit, that focuses exclusively on performance-based marketing programs and services, from conception to delivery. The dedicated unit will integrate and leverage the Business Technology Group's powerful brand capabilities and lead-generation engines, including the TechWeb Network, InformationWeek, Interop, Web 2.0 Conference and Black Hat, to deliver incomparable leads and results for technology marketers.

TechWeb Network also debuted its TechWeb Digital Library, www.techweb.com/digital_library, one of the largest and most comprehensive multimedia resources targeting the business technology market. TechWeb Digital Library serves up thousands of digital content assets, including white papers, webcasts, podcasts and video programming for the 8 million Business Technology decision makers who engage with the TechWeb Network. Architected from the ground up and based on InformationWeek and TechWeb Network's experience in creating "content in context" for the IT audience, the library is a free resource that aggregates content by technology topics, by vendor and by media platform. TechWeb Digital Library will act as a foundation for the Performance Marketing unit's lead generation programs and services, and allow technology vendors to post digital content and garner leads from user downloads.

"The establishment of our Performance Marketing unit, along with the launch of the TechWeb Digital Library, creates the first fully integrated performance marketing system in the business technology market. We have the unique ability to integrate the power and efficiencies of online marketing through the TechWeb Network, with the strength of 200 industry leading events including Interop, Web 2.0 Expo and VoiceCon, and the power and influence of targeted print programs through InformationWeek," said Tony Uphoff, President of CMP's Business Technology Group. " TechWeb has been at the forefront of online lead generation since its inception. We will continue to invest and dedicate ourselves to building and delivering the next-generation of outcome- based marketing programs for our customers. "

CMP's Business Technology Group Performance Marketing unit will access CMP's vast portfolio of products and platforms in its mission to not only meet the information gathering needs of busy business technology professionals but also the lead generation requirements of today's ROI-focused technology marketers. Newly expanded lead generation products include:

o InformationWeek Reports, informationweekreports.com,: hundreds of
reviews and impact assessment analysis pdf on-demand reports help
technology decision-makers create evaluation criteria and vendor-short
lists

o InformationWeek Analytics, informationweekanalytics.com, : in-depth,
peer-to-peer IT analyst reports with deep business and technical
information on specific technology categories helps technology decision-
makers choose and recommend solutions.

o InformationWeek Immersion Centers: virtual events that allows IT
decision-makers to engage and interact with editorial and vendor
experts.

o Live Events: from large-scale industry events like Interop, Web 2.0 and
VoiceCon to InformationWeek 500 Conference and road shows, Business
Technology Group events activate discussions between technology
decision-makers and vendors.

CMP veteran and VP of Marketing Operations, Pamala McGlinchey, leads the Performance Marketing effort, along with Michael Rasmussen, Director of Performance Marketing. In addition to lead generation services, CMP's Performance Marketing unit will include web analytics and reporting, asset and content development and end-to-end dashboard program management, which takes a holistic view of campaign across various media components. The unit will deliver both guaranteed lead generation programs as well as pay-per-download programs.

"We've coupled our online and audience expertise with intelligence from partnerships with companies such as Bitpipe and KnowledgeStorm to develop next-generation lead generation services," said Pamala McGlinchey. "Our advantage is that we're able to layer on top of that experience, the brand affinity that our products and services in print, online, and events, both live and web based, have with 8 million technology decision makers. Never before have Technology marketers looking to develop their databases, nurture leads or jump start their sales pipelines, had a media partner that provides cross-brand, cross-media platform access. Now Technology marketers have a single resource to partner with."

About CMP:

CMP (http://www.cmp.com/) is a media and marketing solutions company serving the technology industry. With the leading online, event, and print brands in all technology market categories, and with services and tools that reach beyond traditional advertising, CMP shapes and influences the technology industry worldwide. CMP publishes highly respected media brands such as the TechWeb Network, InformationWeek, ChannelWeb, CRN, EE Times, and TechOnline; produces major industry events such as Interop, Web 2.0 Expo, XChange, Game Developers Conference, and the Embedded Systems Conferences; and provides business information and marketing services such as the International Customer Management Institute, Semiconductor Insights, and Second Life consulting for technology marketers. CMP is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion. For more CMP news, go to http://cmp.com/news.

Contact:
Alix Raine
CMP
561-562-7827
araine@cmp.com

Source: CMP

Web site: http://www.cmp.com/

More from Thermal & Heating Equipment

All Topics