Cinemark Selects Barco for 100% of Their Latin American Digital Cinema Deployments

Barco is now the exclusive provider of digital cinema projectors for Cinemark's 132 theatres comprising over 1,000 screens in 13 countries throughout Mexico, Central and South America.

Rancho Cordova, CA - Digital cinema pioneer Barco announced today that it is continuing to grow its market share in Latin America with a new deal to provide Series 2 digital cinema projectors to Cinemark for 100% of their digital cinema deployments in 13 countries throughout Latin America.

Expanding upon Barco's existing large-scale deployments and customer base in Latin America, this new deal with Cinemark establishes Barco as the clear market leader in Latin America. In accordance with this new commitment, Barco is providing a mix of DP2K-23B and DP2K-32B digital cinema projectors, all of which are DCI-compliant ( and feature Texas Instruments' three-chip DLP Cinema® technology.

Barco is leveraging its solid foundation of service and support in Latin America to significantly expand local parts depots, increase technical support staff and add additional service teams. Customers can attend digital cinema certification training locally in Barco's Sao Paulo, Brazil training center, where materials are provided in their native languages. Training for customers in Mexico and Central America is also conveniently available in Barco's Sacramento, California facility.

Cinemark Latin America has the largest presence of any theatre company throughout Central and South America. Cinemark has aggressively expanded into this market as a result of increased multiplex theatre construction, attractive demographics with a significant teenage population, and a growing acceptance of movie-going as a form of entertainment. Its recent expansion into 11 other countries follows successful deployments in both Mexico and Brazil, the two largest economies in Latin America.

"We are pleased to expand our partnership with Barco as we continue to deploy our circuit in Latin America. Barco's global reach and regional coverage provide a great fit with our business model, and they truly share our commitment to providing the highest quality digital cinema experience to our patrons in the Southern hemisphere," commented Valmir Fernandes, President of Cinemark International.

Luciano da Silva, Director of Technology of Cinemark commented, "Barco was the proven choice for Cinemark in Latin America based on our highly successful experience with them in our North American deployments. In addition to providing the brightest, most reliable projectors in the industry, Barco has been quick to respond to our needs with top-notch customer service and dedicated support to ensure consistent performance and streamlined operations for our theatres."

"Barco is excited to extend our partnership with Cinemark as they expand their digital cinema roll-out into Latin America, and we are honored to now be the exclusive supplier of projector systems to Cinemark's worldwide circuit. We look forward to expanding our market-leading, local presence in Latin America to fulfill exhibitors' service, training and support needs for many years to come," commented Todd Hoddick, VP Digital Cinema, Barco North America.

About Cinemark Holdings, Inc.

Headquartered in Plano, TX, Cinemark (NYSE: CNK), is one of the world's largest exhibitor in the theatrical motion picture industry. As of June 30, 2010, Cinemark operates 420 theaters and 4,846 screens in 39 states in the United States and one Canadian province, and internationally in 14 countries including Brazil, Mexico, Argentina, Chile, Ecuador, Peru, Honduras, El Salvador, Nicaragua, Costa Rica, Panama, Guatemala and Colombia. For more information, go to

About Barco

Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3300 employees worldwide. Barco posted sales of 638 million euro in 2009.

For more information, please contact
JP Tanghe
Senior Vice President Barco nv
President Corporate Communication,
Investor Relations and Corporate Marketing
Barco nv
Phone:+32 56/26 23 22
Fax:+32 56/26 22 62

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