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CES 2015: The Eye Tribe Puts OEMs on the Eye Tracking Fast Track

Award-winning eye tracking innovator to launch world's first Android Eye Tracking SDK, introduce TV Tracker and showcase LEGO® project

LAS VEGAS – The Eye Tribe, a 2015 CES Innovation Awards winner and leading innovator in OEM eye tracking software solutions, today announced that it is launching the world's first Android eye tracking software development kit at the 2015 International CES in Las Vegas. With this SDK, The Eye Tribe is enabling OEMs and developers on the Android platform to create new experiences and products for the consumer market.

During the show, which runs Jan. 6-9, The Eye Tribe will demonstrate its Eye Tracking SDK for Android that provides a first step toward integration of robust, affordable eye tracking into mobile devices. In addition, the company will introduce its new and highly accurate TV Tracker and showcase an exciting project with the LEGO Group that allows users to build their favorite LEGO® sets with eye tracking. Visit The Eye Tribe at CES 2015 at the Sands (booth #72040) and Jan. 6 at ShowStoppers (table #A46).

"We're extremely excited to be back at CES and to show how quickly we've advanced our products for mobile form factors and into new areas like LCD TVs and cloud-based analytics," said Sune Alstrup Johansen, CEO of The Eye Tribe. "With our solution, OEMs can fast-track integration of real eye tracking. We want to bust the myth that it is an expensive and complicated affair."

The Eye Tribe's software solution is designed intentionally for integration and is based on industry standards (MIPI, I2C, USB). The Eye Tribe eye tracking software now offers support for Android, Windows and OS/X in addition to hardware reference designs for popular form factors. Because The Eye Tribe software relies only on standard affordable components that are easily integrated into next-generation devices, the company is able to help OEMs fast-track strategies to move new products to mass-market consumers featuring robust eye tracking functions at affordable prices.

Yesterday at CES Unveiled, The Eye Tribe's $99 eye tracker was recognized as a Best of Innovation Honoree and earned Honoree status in three other Innovation Award categories. The company was also recently selected as a Top 25 Finalist in the Extreme Tech Challenge with Sir Richard Branson as a judge.

The following is a brief overview of some of the eye tracking innovations that The Eye Tribe will feature in its booth during CES 2015:

Launch of world's first Android-compatible SDK for eye tracking— The Eye Tribe SDK for eye tracking, which is now compatible with Android in addition to Windows and Mac OS/X, makes it possible for developers to design programs that allow users to control their devices just by looking at them. The Eye Tribe SDK can now help Android OEMs enhance consumer experiences with their product and provide exciting new features and functions to leverage for competitive product positioning. The Android-compatible SDK is available for $99 (includes an Eye Tribe Tracker). For more information on supported devices and purchasing, visit

Demonstration of The Eye Tribe TV Tracker— Imagine navigating a television with your eyes — selecting shows and operating your DVR without clicking a remote. The Eye Tribe will preview its new TV Tracker featuring fast and highly accurate eye tracking. Demos include gaming and online content access.

LEGO® eye tracking project— The Eye Tribe is working with the LEGO Group to develop a unique learning tool that provides users with a completely new experience for engaging with their favorite LEGO® sets. Stop by the booth to try your hand—or rather, your eyes—at building fun LEGO® sets.

Full press kit including images and video are available at

Follow us on Twitter @theeyetribe, on Facebook at and on our blog at

About The Eye Tribe

The Eye Tribe is an award-winning, leading innovator of eye tracking technology and an OEM technology partner that delivers fast, affordable solutions for integrating eye tracking into mobile, computer, automotive, entertainment and gaming devices. The Eye Tribe software enables eye control on computers and mobile devices by combining it with existing means of control, like gesture, touch, tilt and key press, to enhance user experiences. The Eye Tribe's unique approach relies on combining its proprietary software with OEM hardware, using only standard components that can be integrated into the next generation of smartphones, tablets, computers, gaming consoles and entertainment systems. Based in Denmark, The Eye Tribe was founded in 2011 and has won many awards for its technology innovations, including the award for Most Innovative Company at the 2014 SXSW Interactive Accelerator. For more information, visit

Media Contacts:

Kristina Messner

Focused Image (for The Eye Tribe)


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