Caluco Unveils 'Quickship' Program at High Point Market


HIGH POINT, N.C. - Caluco introduced its new "Quickship" program to the East Coast at the venerable High Point Market in North Carolina last month.

The show, held Oct. 16-21, 2010, gave Caluco representatives the perfect opportunity to showcase the program, which guarantees 24-48 hour shipping of a number of products, including the Pacifica, Carmel, Hollywood, and Palm Springs patio furniture lines.

"Major top-100 furniture stores came by our showroom and were very impressed by our quality, value and ability to process orders quickly," said Aaron Gochman, president of Caluco.

The High Point Market provided Caluco, based in San Fernando, Calif., a unique opportunity to spread the word about its stylish selection of simple leisure patio furniture to dealers, distributors, and retailers on the East Coast and beyond.

"This was a great opportunity to expand our brand," said Ari Tuvia, Caluco's sales manager. "Our goal is to stand out by doing things a little faster, better, and more innovative than the rest."

The increasing interest in outdoor living has created a niche in the market to supply products in an efficient fashion, something Caluco has seized on in creating the Quickship program. Improved logistical support at Caluco's offices in Shanghai culminate in the ability to meet demand in what is proving to be a thriving industry.

About Caluco

Founded in 2003, Caluco designs and manufactures stylish patio furniture and accessories with a focus on quality and value. Caluco outdoor furniture is crafted of handpicked materials chosen for their beauty, durability and long-term performance in all weather conditions. Caluco also produces premium custom-made cushions using Sunbrella® fabric in less than two weeks. Based in San Fernando, Calif., the company offers an industry-leading comprehensive 10-year warranty on its aluminum furniture and 3-year warranty on its teak and resin wicker products. For more information, please visit www.caluco.com.

About High Point Market

The High Point Market is the largest furnishings industry trade show in the world, bringing more than 85,000 people to High Point every six months. For more information, visit www.highpointmarket.org.

Media contact:

Ari Tuvia

ari@caluco.com

(866) 535- 6558

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