BULBRITE President Cathy Choi Receives 2010 Industry Leadership Award at the ALA Conference


LAS VEGAS - BULBRITE President Cathy Choi has recently received the Residential Lighting 2010 Industry Leadership Award at the American Lighting Associations (ALA) Conference in Las Vegas. BULBRITE is a leading supplier of innovative, energy-efficient light source solutions and the premier educational resource for lamping technology.

Described by her peers as "innovative, passionate and intuitive," Ms. Choi is deeply committed to delivering the BULBRITE Promise to customers. This promise guarantees outstanding service and requires the company's team of Customer Service, Sales, Marketing and Operations personnel to receive certifications from the ALA (American Lighting Association). She has helped build the company's sales network with her management appointments and hiring of the industry's leading sales agencies.

"This leadership award is all about values," Ms. Choi explains. "At BULBRITE, we have values that we adhere to and live by every single day, so we can deliver the best for our customers. Some of these values, which are similar to the values in our industry, include working in a family-like community, having passion for what we do, and serving a greater purpose in life by becoming better at what we do, both professionally and personally, everyday."

To demonstrate the company's commitment to customers and lamping education, Ms. Choi has upgraded the company's website as an educational resource, and has also created educational materials and training programs on energy efficient light sources, lamping technology and applications.

Under her leadership, BULBRITE has expanded sales and service to a broader lighting showroom and distributor base throughout North America. Ms. Choi has also helped expand the breadth of the company's product line, which includes innovative energy efficient light sources and other types of light bulbs.

About RESIDENTIAL LIGHTING's INDUSTRY LEADERSHIP AWARD

RESIDENTIAL LIGHTING is a leading monthly trade magazine for the residential lighting industry, with strong distribution and editorial focused on lighting showrooms, retailers and designers in the market.

The Annual Industry Leadership Award recognizes the best and the brightest executive for his or her dedication, service and leadership within the residential lighting industry. The award is presented at the American Lighting Association Conference held every September.

About BULBRITE

BULBRITE is a leading manufacturer and supplier of innovative, energy-efficient light source solutions. Founded nearly 40 years ago, BULBRITE is a family owned business renowned for its commitment to innovation, education and new technology. The company has introduced many innovative and design award-winning products, including its exclusive KX-2000®, Dark Sky, Purify 02, and Halogen R111 GU10, as well as the 2012 EISA-compliant Halogen A19 and TURBO LEDs. BULBRITE offers an extensive line of light bulbs and lamping options including LEDs, HID, Compact Fluorescents, Fluorescents, Halogens, Krypton/Xenon, Incandescents, and a broad range of specialty lamps.

Top-notch service is achieved with an ALA-certified customer service, sales and operations teams and a national sales force of first-class professionals. Ninety-nine percent of the company's orders are processed and shipped Same Day using a state-of-the-art order entry, warehousing and distribution system.

To help lighting professionals better understand the latest technology and developments, BULBRITE hosts a broad range of webinars, product training and seminars on Light Bulbs, LEDS and Sustainable Lamping Options.

BULBRITE is a proud supporting Committee Member of the American Lighting Association, Silver Sustaining member of the Illuminating Engineering Society of North America (IESNA), an Energy Star Partner and a Member of the International Dark Sky Association.

BULBRITE is headquartered at 145 West Commercial Avenue in Moonachie, New Jersey. Showrooms, Distribution and Educational Centers are located in Moonachie, New Jersey and Dallas, Texas.

For more information, contact

BULBRITE:

Tel. 1.800.528.5555

Email: info@Bulbrite.com

Fax: 1.800.441.7708

Website: www.Bulbrite.com

Follow BULBRITE on TWITTER: Twitter.com/Bulbrite

Follow BULBRITE on FACEBOOK: Facebook.com/Bulbrite

Contact

Christopher Pica

T 631.262.0374

CPMediaRelations@gmail.com

Christopher@cpmediarelations.com

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