Bosch Delegation from Germany Hold Meetings with Dealers, Customers in UAE, KSA and Qatar
The delegation also visits the Juffali help centre for mentally disabled to reinforce the company's strong commitment for civic-oriented initiatives in the region
Feb 28, 2011 - Bosch announced that senior management officials from Germany led by Peter Tyroller, Member of the Board of Management who also oversees Marketing and Sales, Original Equipment Sales and the Automotive Aftermarket division, recently met and interacted with dealers and customers in the Kingdom of Saudi Arabia (KSA), the UAE and Qatar as part of an ongoing program to understand the key market challenges in the region. The Bosch senior officials discussed business opportunities, business performance and strategies to boost customer relations during their recent visit.
Joining Mr. Tyroller in the trip were Robert Hanser, President of Automotive Aftermarket; Guercan Karakas, Senior Vice President for Sales to the Independent Aftermarket; and Guido Gring, Sales Director for Middle East & Africa - Automotive Aftermarket.
The delegation first visited various workshops and retailers in Jeddah, KSA, where they were hosted by Bosch dealer Juffali Auto Parts Co. The visitors also stopped by the Juffali help centre for mentally disabled people to reinforce the company's strong commitment to support civic-oriented initiatives in the region. The group proceeded to visit the Bosch regional office and training center in Dubai before heading to Abu Dhabi to meet with their counterparts from Al Fahim Group, Bosch's partner in the UAE. The senior officials concluded their trip to the GCG with a meeting with local representative Nasser bin Khalid & Sons Co. in Qatar.
Robert Hanser said: "The recent trip to the GCC was an excellent opportunity for us to personally see and assess the market situation and to interact and be closer with our dealers and customers. We are pleased with the enthusiasm of our business partners in the region, particularly in KSA, the UAE and Qatar. Bosch has successfully built a strong market base and robust relationship with key market players, so we believe that it is important to conduct regular interaction to further boost our market presence and enhance strategic relations."
Guido Gring concluded: "The Middle East remains a key growth destination for Bosch with the KSA, UAE and Qatari markets acting as key growth catalysts. The recent visit to these countries was very informative and productive as it helped reinforce the confidence and trust of our dealers and customers on the Bosch brand. We will definitely continue to organize similar activities in key markets, which will enable us to develop a wider range of tailor-made solutions for our customers in the region."
The Automotive Aftermarket division (AA) provides the aftermarket and repair shops worldwide with a complete range of diagnostic and repair shop equipment and a wide range of spare parts - from new and exchange parts to repair solutions - for passenger cars and commercial vehicles . Its product portfolio includes products made as Bosch original equipment, as well as aftermarket products and services developed and manufactured in-house. More than 10,000 associates in 140 countries, as well as a global logistics network, ensure that some 450,000 different spare parts reach customers quickly and on time. In its "Diagnostics" operations, AA supplies testing and repair-shop technology, diagnostic software, service training, and information services. In addition, the division is responsible for the "Bosch Car Service" repair-shop franchise, the world's largest independent chain of repair-shops, with some 15,000 franchises. In addition, AA is responsible for more than 500 "AutoCrew" partners.
Additional information can be accessed at www.bosch-automotive.com.
The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, some 283,500 associates generated sales of 47.3 billion euros in the areas of automotive and industrial technology, consumer goods, and building technology in fiscal 2010. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent some four billion euros for research and development in 2010, and applied for over 3,800 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.
Additional information can be accessed at www.bosch.com, www.bosch-press.com, and www.125.bosch.com.
For more info:
DNA Communications
P.O. Box 191117
Dubai, UAE
Tel.: 04 3988490
Fax: 04 3988491
Email: info@dnacomm.com
Website: www.dnacomm.com
