Beckhoff's 'Automation UpDate' Seminar Series is a Hit in North America

Road show of four technical seminars brought Beckhoff product developers and users face-to-face to promote innovation

MINNEAPOLIS, June 18, 2009 - Beckhoff Automation is pleased to report that the company's "Automation UpDate" seminar series was a resounding success in North America. Already a well-proven format in Europe, Automation UpDate seminars came to North America for the first time during the first week of June, 2009 and was met with mass appeal.

The seminars featured technical presentations from six primary product developers and export managers from Beckhoff as well as a unique mix of local machine builders who gave presentations detailing their successes using automation and controls technology from Beckhoff Automation.

The seminar tour made stops in Anaheim, Calif.; San Jose, Calif.; Milwaukee and Toronto to full house crowds at area conference centers. "Automation UpDate has been established not only as a European phenom, but also a North American one," said Graham Harris, President, Beckhoff Automation. "Especially when the business climate continues to be treacherous, it's Beckhoff's job now more than ever to introduce innovative new technologies, such as EtherCAT®, to our customers and help them succeed today and well into the future."

Brief Overview of Topics Covered by Automation UpDate:

o EtherCAT and TwinCAT® - Industrial Ethernet and automation software combine for the highest end of performance

o Open motion control technology using Beckhoff's AX5000 EtherCAT servo drives and TwinCAT

o CX Embedded PCs - DIN Rail PACs deliver PLC-style mounting with Industrial PC power; Embedded PC benchmarking and performance with motion control applications

o Visualization solutions - CP-Link 3, Ethernet-based multi-display link

o Beckhoff Embedded Software status and performance update

o Intel® Core(TM) Duo technology for state of the art hardware platforms

Beckhoff Automation plans to re-launch Automation UpDate in the near future for new road shows to stop at other major metropolitan areas in the United States and Canada.

Beckhoff Automation® provides advanced, open automation products based upon proven technologies so that customers can implement high performance control systems faster and at a lower overall cost than traditional PLC and motion control systems. Beckhoff's "New Automation Technology" product range includes PC based control, industrial PCs, automation controllers, operator interface, I/O, servo drives and motors. With representation in more than 60 countries, Beckhoff is well positioned to provide global sales and service to its customers. Sales and service are handled directly, with no intermediaries involved to provide faster response and improved communications.

Please send readers' questions regarding "Beckhoff's 'Automation UpDate' Seminars" to:

Beckhoff Automation LLC

12150 Nicollet Ave. S

Burnsville, MN 55337

Phone: 952-890-0000

Fax: 952-890-2888


Media contact:

Shane Novacek

Beckhoff Automation

Phone: 952-808-6515


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