BASF Professional Turf & Ornamentals Unveils Two New Total Release Products for the Greenhouse Market


Mozart(TM) TR fungicide and Beethoven(TM) TR miticide/insecticide available on October 1

RESEARCH TRIANGLE PARK, NC - BASF Professional Turf & Ornamentals today announced the launch of Mozart(TM) TR fungicide and Beethoven(TM) TR miticide/insecticide. Both new products deliver active ingredients using Total Release (TR) technology, which gives greenhouse growers labor-saving pest-control coverage with the touch of a button.

BASF's Total Release technology enables growers to save on labor costs and offers excellent plant safety and flexible reentry times. Packaged in an aerosol can, growers simply place Mozart TR or Beethoven TR in their greenhouse-according to label directions-press the release button and leave the area.

"Grower success depends on efficacious products that are easy-to-use, save time and lower costs," said Brian Lish, Business Manager, BASF Professional Turf & Ornamentals. "Mozart TR and Beethoven TR further illustrate BASF's commitment to creating pest control solutions growers want and need to increase profitability."

Mozart TR fungicide, with the active ingredient fludioxonil, controls a broad-spectrum of challenging greenhouse diseases, including alternaria, botrytis, downy mildew, powdery mildew and rust. One six-ounce can of Mozart TR thoroughly covers 4,500 square feet of a greenhouse. In growing conditions with high disease pressure, growers have application flexibility to increase the number of Mozart TR cans to cover every 1,500 square feet of the affected area.

Beethoven TR miticide/insecticide, with the active ingredient etoxazole, controls mites, including the two-spotted spider mite, and suppresses whiteflies. One two-ounce can covers up to 3,000 square feet.

To broaden the spectrum of insect control, growers can use Beethoven TR with BASF's other Total Release insecticides, including Attain® TR insecticide, Pyrethrum® TR insecticide and Duraplex® TR insecticide. Total Release technology eliminates the labor and time associated with traditional tank-mixing. Instead, Total Release products mix in the greenhouse air, or space mix, giving growers more control with less effort.

Mozart TR and Beethoven TR are on sale October 1, 2010 and labeled for use in commercial greenhouses on bedding plants, cut flowers, flowering hanging baskets, potted flowering plants, foliage and ornamentals. Mozart TR is also labeled for use on perennials.

For more information about BASF Turf & Ornamentals visit www.betterplants.basf.us and tweet us at twitter.com/basfplants_us.

For more information contact:

Tom Hill

BASF Corporation

Tel: (919) 547-2829

E-mail: tom.hill@basf.com

Kari Soderberg

Padilla Speer Beardsley

on behalf of BASF

Tel: (612) 455-1786

E-mail: ksoderberg@psbpr.com

About the Crop Protection division

With sales of Euros3.6 billion in 2009, BASF's Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry.

BASF aims to turn knowledge rapidly into market success. The vision of BASF's Crop Protection division is to be the world's leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf.com.

Follow us on Twitter: www.twitter.com/basfagro and subscribe via RSS:
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BASF - The Chemical Company.

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America, and had sales of $13 billion in 2009. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit www.basf.us.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than Euros50 billion in 2009 and had approximately 105,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

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