Astrata and Al Tayer Group Form New Company in the Middle East
COSTA MESA, Calif., Jan. 28 - Astrata Group (BULLETIN BOARD: ATTG) announced today the establishment of Astrata Middle East LLC, formed with Al Tayer Group LLC, Dubai, a privately owned diversified regional business, to market Astrata's advanced, full featured telematics products in the Middle East region.
Astrata will offer its state-of-the-art vehicle and personnel tracking products with supporting infrastructure and services directly to Middle East customers, leveraging on the company's success and experience worldwide, particularly the Asia Pacific region where Astrata is one of the leading providers of telematics solutions.
Through Al Tayer Group's significant local presence and the manifold opportunities, Astrata Executive Chairman, Tony Harrison is confident of the new company's potential. He said, "By joining forces with Al Tayer Group, one of the best known and most respected organizations in the region, Astrata will have a tremendous advantage in introducing its telematics products to institutional customers in the Middle East region."
"The formation of this new company follows distributor agreements between Astrata and a number of channel partners in Middle Eastern countries including Jordan, Saudi Arabia, Bharain and Oman. Our business in the Middle East has previously been managed out of Singapore but owing to the growing interest in vehicle and asset tracking, we firmly believe we must have a permanent marketing and support base in the region."
Dr Tariq Al Tayer, director, Al Tayer Group said, "We recognize that Astrata's telematics products are much in demand by relevant customers located in the Middle East. Astrata's sophisticated security and communications systems will offer institutional customers in the region an effective and proven means of protecting and monitoring their resources."
Astrata Middle East LLC exhibited at Dubai's Intersec'08 (International Security) exhibition (13-15 January 2008) - booth 4612 S, where it presented its latest services and solutions to visitors to this leading security show.
About Astrata Group, Inc.
Astrata Group, Inc., (BULLETIN BOARD: ATTG) is a US publicly listed company. Astrata is focused on advanced location-based IT services and solutions (telematics) that combine GPS positioning, wireless communications (satellite or terrestrial) and geographical information technology, which together enable businesses and institutions to monitor, trace as well as control the movement and status of machinery, vehicles, personnel or other assets. Astrata has designed, developed, manufactured and currently supports seven generations of telematics systems with units deployed worldwide.
Astrata has offices throughout the world including the United States, Europe and Asia. For further information please visit www.astratagroup.com.
About Al Tayer Group
Al Tayer Group is a diversified regional business established in 1979 with its headquarters in Dubai, UAE. Since its inception, the Group has grown rapidly and currently operates in 12 countries in the Middle-East and beyond, with over 5300 employees of 85 nationalities. It has built leading operations in multiple sectors, including automotive, contracting, distribution, publishing, retail, and services.
Al Tayer Group represents over 600 global leading brands that span from Ferrari, Ford, Land Rover and Jaguar, among others, in the automotive sector to brands like ABB and Danzas in services.
In retail, Al Tayer Group has firmly anchored its position as a leader in the Middle East through the representation of major brands such as Harvey Nichols, Armani, Gucci, Pucci, Bvlgari, and Boucheron, to name but a few. In addition, the Group has created and built a network of dedicated home-grown retail chains in fashion, jewelry & watches, perfumes & cosmetics, as well as interiors & furnishings. Complementing its position in luxury retail, the Group's portfolio also includes leading lifestyle brands such as Gap and Banana Republic.
Source: Astrata Group
CONTACT: Richard Stern, richstern@sternco.com,
or Stephanie Stern, sstern@sternco.com, both of Stern & Co., +1-212-888-0044;
or Financial Advisor, Todd M. DeMatteo of DOMINICK AND DOMINICK LLC, +1-212-558-8809, tdematteo@dominickanddominick.com;
or Investor Relations, Booke & Co.,
+1-212-490-9095, admin@bookeandco.com, all for Astrata Group
Web site: www.astratagroup.com/
