Press Release Summary:
Scheduled for April 14, 2011, Myth Busting: Disputed Issued in Sensory Evaluation seminar will be held in conjunction with April 10-15 standards development meetings. Seminar will focus on variety of myths, including: sip tests are not predictive of larger consumption tests; older consumers cannot discriminate differences; flavor and texture are independent; discrimination testing should be conducted with naive consumers; and replications in analytical sensory tests are unimportant.
Original Press Release:
Presentations Welcome for ASTM International Seminar on Disputed Issues in Sensory Evaluation
W. CONSHOHOCKEN, Pa., - The seminar, "Myth Busting: Disputed Issues in Sensory Evaluation" will be held on April 14, 2011, at the Marriott Anaheim hotel in Anaheim, Calif. Sponsored by ASTM Committee E18 on Sensory Evaluation, the seminar will be held in conjunction with the April 10-15 standards development meetings of the committee.
Sensory science is filled with creative ideas, proprietary methods and a variety of controversial perspectives on what constitutes a scientific process. Several myths have been discussed at recent meetings and following is an abbreviated list.
-Sip tests are not predictive of larger consumption tests.
-Older consumers (>65 years) cannot discriminate differences.
-Flavor and texture are independent - change one and you need not measure the other.
-Discrimination testing should be conducted with naïve consumers.
-Replications in analytical sensory tests are unimportant.
-Sensory ratings are absolute.
-Affective testing with employees is misleading.
-Unbranded testing with consumers is meaningless.
-Sorting tasks can be used to replace descriptive analysis.
-The lack of sensitivity in triangle and duo-trio tests is due to the fact that no attribute is specified.
Interested participants must submit abstracts by Jan. 31, 2011. Presentations and abstracts must be supported with data prior to submission. All abstracts will be reviewed by the seminar committee and the top two or three topics will be selected. The format will be point/counterpoint followed by a debate/discussion open to attendees, so pairs of applicants might want to consider submission of the "point/counterpoint" abstracts.
For more information on the seminar, visit http://www.astm.org/e18sem0411.htm.
Additional technical information is available from seminar co-chairmen Donya Germain, ACCE, Mississauga, Ontario, Canada (phone: 905-828-0493; firstname.lastname@example.org); John Ennis, The Institute for Perception, Midlothian, Va. (phone: 804-675-2980; email@example.com); and Rebecca Bleibaum, Tragon Corp., Redwood Shores, Calif. (phone: 650-412-2100; firstname.lastname@example.org).
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