New: Buy Now on Thomas and Pay Over Time with Credit Key   Learn More

Are Trade Shows Worth It for Small Businesses?

Are old-fashioned trade shows still worth the investment for small businesses in this digital marketing and social media-focused world of today? The answer is yes, and current statistics from the Center for Exhibition Industry Research show that attendance at trade shows has risen by 2% in 2013. Once thought as a possible dying breed of marketing, a small business owner should not dismiss the positive outcomes from attending an expo, convention, or trade show.

The positive outcomes heavily outweigh the negative, with business owners being able to make personal contacts, introduce fresh, exciting products and services to new clients, and scope out future trends in their niche. President of Sharn Enterprises, Inc, Roger Wandersee, saw the return on his investment when he attended the "Luggage, Leather Goods, and Accessory Show" this past April. He was able to forge long-lasting business relationships and gain new ventures in the market of Canada. Designers Scott Sterchele, Stephanie Shostok, and Roger Wandersee attended two tradeshows within the past few weeks. These included the Chicago Collective Fashion Trade Show for Men and the Chicago StyleMax Fashion Trade Show for Women.

By attending these Chicago trade shows, the designers were able to meet potential clients as well as reconnect with current customers from all over the United States. Looking into the future, Sharn is going to be attending even more trade shows to expand business. Up next on the list is the "Shopper Marketing Conference and Expo." This show will include seminars, symposiums, networking sessions, creative merchandising solutions, a variety of vendors, and more. The conference is taking place on October 21st-23rd and Sharn is already registered as an exhibitor for booth #331.

If you are interested in signing up for this conference, make sure you check out the Shopper Marketing Conference and Expo 2014 website. After you sign up, make sure you come by Sharn's booth to see new products and pick up some freebies. The truth is, trade shows are making a comeback and we here at Sharn Enterprises realize that face-to-face interaction and genuine connections are priceless.

More from Material Handling & Storage

All Topics