Alliance Rubber Company Wins New Product Award at Mid-South Show


(Hot Springs, Ark.) Offering one of the most innovative new school supplies on the market, Alliance Rubber Company, the leading family-owned manufacturer of rubber bands, is pleased to announce that its Eraselet product won second place in the new product category at the Promotional Products Association Mid-South Show (PPAMS) held recently in Murfreesboro, Tennessee.

"We are thrilled at the positive response that Eraselet is receiving in the promotional products industry," Kimberly Ricci, President of Sales and Marketing for Eraselet, said. "With over 2 million sold this year to companies like Junior Achievement, Great American Opportunities, and the Girl Scouts, we are looking forward to providing more of our FUNctional US Made products to consumers through the PPAMS."

The Promotional Products Association Show, held August 15-16 at the Embassy Suites Nashville SE in Murfreesboro, is the largest show of its kind in the Mid-South, showcasing over 500 product lines in 100 booths.

"We do a feature product area at the show called the Gadget Garage. Every exhibitor gets to choose his or her own product to enter. This year, we put them all together and allowed people to vote on their favorites," Mark Farrar, Executive Director for the PPAMS, said. "We recognized the top three and Eraselet won the second most popular product in the exhibit."

"With a brand new product, you always want to know how it is going to be received. We are so excited to win this distinction," Ricci said. "For those interested, Eraselets are sold exclusively through the SAMCO Line, a promotional products supplier since 1919. Individuals can also visit our website at www.eraselet.com. 10% of all the net proceeds from the sale of Eraselets go to erase world hunger and toassist other humanitarian initiatives."

"We are pleased to have the opportunity to manufacture the Eraselets line here in the United States," Jason Risner, Strategic Marketing Manager for Alliance Rubber Company said. "We think consumers will be pleased with the functionality of this back to school product."

About Alliance Rubber Company

Since 1923, Alliance Rubber Company has been dedicated to "Holding Your World Together." The company has grown into a global leader with over 2,100 skus of mailing, shipping, office, and packaging products sold through dealers in 28 countries. Under the current leadership of Bonnie Swayze, president, Alliance continues its long history of innovation. Pioneering the women's entrance into the boardroom, Bonnie was the first female board member of the Wholesale Stationers Association, and has served on the WBENC board and other HUB organizations. Winners of the 2012 NIST Innovation Award, learn more about Alliance by visiting www.rubberband.com or telephone 800- 626-5940.

Alliance Rubber Company is currently sponsoring a $500 rubber band contest. Learn more by visiting: www.rubberband.com/new-a-events/our-blog-bandology.html or by using your smart phone to scan the Quick Response Code on specially marked packages of Alliance products. Individuals can also visit us on Facebook to learn more at: http://www.facebook.com/alliancerubbercompany?ref=mf

Media Contact: Tracy Crain

Email: tcrain@alliance-rubber.com

Office phone: 501 262 8128

Cell phone: 501 766 1132

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