Alliance Data to Present at the 2011 Baird Business Solutions Conference


DALLAS, Feb. 15, 2011 -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that Ed Heffernan, president and chief executive officer, will present an overview of the Company with an in-depth discussion on its Epsilon business at the 2011 Baird Business Solutions Conference in Boston on Wednesday, February 23, 2011.

The presentation will take place at 2:05 PM Eastern time and will be broadcast live over the Internet at the following address: www.wsw.com/webcast/baird20/ads/ or through the Company's website at www.AllianceData.com. A replay of the webcast will be available for 30 days following the presentation.

About Alliance Data

Alliance Data® (NYSE: ADS) and its combined businesses is North America's largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data employs approximately 7,400 associates at 50 locations worldwide.

Alliance Data is a leading provider of marketing-driven credit solutions, and is the parent company of Epsilon®, a leading provider of multi-channel, data-driven technologies and marketing services, and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty program. For more information about the company, visit our web site, www.AllianceData.com, or you can follow us on Twitter at http://www.Twitter.com/AllianceData.

SOURCE Alliance Data Systems Corporation

CONTACT:Julie Prozeller,Financial Dynamics,+1-212-850-5721,alliancedata@fd.com

Web Site: www.AllianceData.com

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