Empowers Technology Vendors to Implement One-to-One Marketing Campaigns to Overcome Information Overload and Better Engage Buyers
ORLANDO, Fla., Dec. 8, 2010 - Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced an expanded partnership with IDC, the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets, to develop Dynamic Reports. Dynamic Reports use Alinean's value-based interactive demand generation expertise to enhance IDC's traditional research-focused white papers into dynamic, personalized engagement tools.
Using an interactive five to ten question profile completed by a prospect, Dynamic Reports convert a traditional IDC Expert ROI® research white paper into a more personalized report including research tuned to a prospect's specific industry, location, and size. Dynamic Reports help buyers better understand their unique tangible savings, incremental business value, payback and return on investment (ROI) from proposed solutions. In a time when it's easier to do nothing than risk making a wrong investment, Dynamic Reports raise economic interest, quantify value and boost urgency.
"IDC research white papers are one of the most used and trusted decision tools for buyers," states Tom Pisello, Chairman and Founder of Alinean. "In order to be even more effective, IDC Dynamic Reports, powered by Alinean, empower marketers to produce engaging, personalized and value-focused content, so important to today's technology decision makers."
"As a developer of research and important decision-making content, IDC is looking for innovative ways to extend the value of white papers and to provide a uniquely engaging and relevant tool that sponsors can offer to decision makers," said Randy Perry, Vice President of Business Value Consulting at IDC. "Dynamic Reports, powered by Alinean, provide us with the engine to easily author and deliver interactive tools with dynamic white paper content, empowering marketers with better demand-generation tools and enticing readers with personalized, credible, engaging and relevant content."
The Dynamic Reports have been designed to leverage new IDC research and white paper content, or upgrade existing IDC white papers to drive more leads, shorten sales cycles and drive more sales.
Alinean and IDC presented a Webcast on this new offering: "Content that Matters: Fighting Frugalnomics with IDC Research and Dynamic Reports"
Alinean is the leading developer of value-based interactive demand generation and sales tools - driving sales and marketing effectiveness by empowering B2B solution providers to better prove and improve the value of solutions to frugal prospects and customers. Alinean fundamentally changes the way that B2B solution providers engage with prospects - via targeted SaaS-delivered interactive tools that revolutionize corporate website interactions, sales presentations and proposals from antiquated feature/function/price selling, to customer-focused value engagements. Alinean tools are used to automate opportunity discovery, align goals and solutions and quantify return on investment (ROI) by companies such as HP, IBM, Microsoft, EMC, Dell, Intel, AT&T, Siemens, Unisys, Thomson Reuters, NetApp, Citrix, Symantec, Novell, Cisco, Oracle, Sybase, and CA. To help B2B vendors understand and implement best practices to meet today's economic buyer needs, Alinean has created the Fight Frugalnomics(TM) Resource Center at www.fightfrugalnomics.com. For more information about Alinean, visit www.alinean.com/ or call 407.382.0005.
Web Site: www.alinean.com