Gibbs has added Alice C. Stengel as V.P. of Digital Marketing and New Business Development to lead an intensive integrated plan for growth.
Gibbs is pleased to announce the addition of Alice C. Stengel as Vice President of Digital Marketing and New Business Development. Since 2009, she led SEO & Marketing Professionals, an Integrated Marketing Company, serving metals companies worldwide.
In her new role, Alice will drive an intensive digital marketing program designed to promote growth and increase revenue. Alice will also manage our digital efforts for Gibbs.mx, a website developed for our customers in Mexico, Central, and South America, as well as, Gibbs-Online.com, our 24/7 customer service portal.
Alice excels in the development of multi-language websites, E-Commerce websites, search engine optimization, social media, public relations, PPC/SEM, promotional video production, photography, and more. Her 30+ years working in the metals industry, in both sales and marketing roles, also gives her a broad working knowledge of the applications and markets served by Gibbs.
“I look forward to promoting the Gibbs brand across digital and traditional platforms to industries and markets where we can provide added value with our exceptional products and services. I’m driven to exceed the goals we’ve set and excited to join a world-class company of such dedicated professionals”, commented Alice.
During her metals career she was the Membership Chair, Vice President, and President, of the New England Chapter of AWMI and is currently a Board Member of the Jeanne Geiger Crisis Center in Newburyport, MA.
Alice lives on the North Shore of Massachusetts.
Gibbs Wire & Steel, Inc., is an ISO 9001:2008 processor and distributor of strip coil and wire products in stainless steel, carbon steel, nickel alloys, and red metals headquartered in Southington, CT, since 1956. Gibbs offers six additional locations in Texas, North Carolina, Indiana, California and Brampton, CA and Queretaro, Mexico.