Aerzen USA Launches Online Catalog to Boost Sales
New technology from ThomasNet makes it easier for green Pennsylvania manufacturer to build its business
Coatesville, PA-June 23, 2009-Aerzen USA of Coatesville, PA, an environmentally friendly manufacturer of blowers, compressors and vacuum pumps for industry, has launched a new online catalog from ThomasNet to improve sales, strengthen its Internet presence and make it easier for customers to find and purchase spare parts.
With ThomasNet's Navigator platform, the online catalog features Aerzen's key product lines in a strategic way that makes it easy for plant managers, engineers and OEM professionals to search for, and find what they need. From clicking on a photo of a blower on the homepage, to a detailed description on the product page, to the line-level drill downs, the online catalog gives buyers multiple pathways to content, and enables Aerzen to replicate conversations that once took place over the phone online.
Furthermore, buyers can compare products side-by-side according to variables such as price, size and item number. ThomasNet structured Aerzen's product information in a compelling, easy-to-use format that encourages successive "calls to action" such as downloading specs, downloading PDFs, or completing requests for information or quotes. Buyers complete purchases using ThomasNet's E-Commerce technology, and for the first time, Aerzen is able to accept payment online through the major credit cards.
"The new online catalog works as an around the clock salesperson," said Ralph Wilton, Marketing Manager for Aerzen USA. "It's greatly elevated the quality of our online customer service and we've seen a significant jump in requests for quotes from it."
See Mr. Wilton tell more of his story at: www.youtube.com/watch?v=oizZ0YUYuXc. For Aerzen USA's catalog, please visit http://www.aerzenusa.com/US/Homepage/Online-Store.
About Aerzen USA
Founded in the United States in 1983, Aerzen USA manufactures positive displacement blowers, compressors and vacuum pumps for the power, petrochemical/plastics, food, wastewater treatment, and cement industries. Customers like Delta Airlines use their compressors to start their jet engines, and clients like General Mills use their blowers to push a product through the piping within their entire facility. Aerzen's special blowers and screw compressors have other unique applications-such as supplying 100% oil free air in environments where food and pharmaceutical products are being manufactured.
Aerzen USA is a wholly owned division of the German manufacturer, Aerzener Maschinenfabrik GmbH. Founded in 1864, Aerzener Maschinenfabrik is a recognized world leader in the production of rotary positive displacement machines.
About ThomasNetSM
ThomasNet (www.ThomasNet.com) is the leading online destination connecting industrial sellers and buyers worldwide. Buyers from Fortune 500 companies, the government, the military and more depend on ThomasNet to search for and purchase the products and services they need. ThomasNet provides access to over 607,000 industrial companies, indexed by 67,000 product and service categories.
ThomasNet offers proprietary web-based technology to help industrial businesses increase sales, expand into new markets and improve efficiencies-ultimately succeeding in today's online environment. The company has more than a century of experience in the industrial market, and conducts ongoing research on buyers' and sellers' needs. ThomasNet has helped thousands of clients improve their sites with its Navigator Platform-which includes online catalogs, CAD drawings, e-commerce capabilities, content syndication, tracking/analytics, and more.
