Actions Semiconductor Introduces New Environmentally Conscious Products


ZHUHAI, China, May 23 -- Actions Semiconductor Co., Ltd. (NASDAQ:ACTS), one of China's leading fabless semiconductor companies that provides comprehensive mixed-signal system-on-a-chip (SoC) solutions for portable consumer electronics, today announced the availability of its new environmentally conscious and RoHS compliant products.

The European Union's RoHS Directive (Restriction of the use of Hazardous Substances) was passed with the objective of minimizing the impact of certain hazardous substances on the environment and calls for a restriction on the use of these substances in electrical and electronic equipment. On July 1, 2006, the RoHS Directive will become effective in EU markets, banning the sale of new electrical and electronic equipment that contain more than agreed levels of lead, cadmium, mercury, hexavalent chromium, polybrominated biphenyl (PBB) and polybrominated diphenyl ether (PBDE) flame retardants.

Actions Semiconductor, as a responsible and reliable supplier of SoCs for personal media players, has been developing RoHS compliant solutions for the past year. After comprehensive research and close cooperation with material suppliers and outsourcing partners, Actions has successfully passed necessary testing conducted by Standards Technical Services Co., Ltd, (SGS-CSTC), an authority in testing and verification of the production process under the RoHS Directive. Actions' RoHS compliant products were tested at all points throughout the production chain from design development and material selection to mass manufacture, and maintained the same level of performance, quality and reliability as its existing products.

About Actions Semiconductor

Actions Semiconductor is one of China's leading fabless semiconductor companies that provides mixed-signal and multimedia SoC solutions for portable consumer electronics. Actions Semiconductor products include SoCs, firmware, software, solution development kits, as well as detailed specifications of other required components and references to the providers of those components. Actions Semiconductor also provides total product and technology solutions that allow customers to quickly introduce new portable consumer electronics to the mass market in a cost effective way. The company is headquartered in Zhuhai, China, with offices in Beijing and Shenzen. For more information, please visit the Actions Semiconductor website at www.actions-semi.com/ .

For More Information, please contact:

Suzanne Craig
The Blueshirt Group for Actions Semiconductor
Tel: +1-415-217-4962
Email: suzanne@blueshirtgroup.com

Lisa Laukkanen
The Blueshirt Group for Actions Semiconductor
Tel: +1-415-217-4967
Email: lisa@blueshirtgroup.com

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