A new addition to the range of Britain's oldest pasta sauces, Ragú, has become the first UK product to go on-shelf in RPC Superfos's award-winning SuperLock® barrier pack.
The 400ml pack, supplied to manufacturer Symingtons by RPC Containers Blackburn, has been selected in preference to glass due to its ambient shelf life of up to 24 months combined with glass-like transparency and the added in-home safety of a non-shatter container.
SuperLock® containers combine an oxygen barrier on all surfaces with a membrane seal to ensure an almost non-existent oxygen transmission rate.
The barrier is created through the use of a leading-edge in-mould labelling (IML) technique. Labels are manufactured using a special co-extruded barrier foil and are applied during the injection moulding of the containers. After filling, the containers are sealed with a PP/EVOH/PP membrane seal.
Together the two processes ensure virtually zero oxygen transmission to provide an ambient shelf life of up to 24 months. They are suitable for hot filling and autoclaving during processing. An additional filling line benefit is that the process is far quieter than other materials.
The pre-printed labels offer outstanding graphic quality and the ability to produce highly colourful and intricate designs. Furthermore, the availability of the whole container for this quality decoration allows it to be maximised to its full potential for excellent shelf stand-out.
Equally important, the clarity and transparency of the polypropylene containers means that clear sections can be incorporated into the labels so that the products themselves can also be visible on shelf.
Further consumer benefits include easy re-closability thanks to the twist-off/screw-on lid and SuperLock® is microwave, dishwasher and freezer safe.
Ragú is Britain's original pasta sauce and has been available since 1988. Its heritage dates back to the Cantisano Family in Rochester, New York in 1937 where Giovanni and Assunta Cantisano made Ragú sauce from the basement of their home, selling it door-to-door and through local shops. The legacy continues today with convenient sauces allowing you to create tasty meals for family and friends.
The extension to the range meets consumer demand for sophisticated cooking options, and was available as a Tesco exclusive from 28 April, then in other retailers a month later.
RPC Containers Ltd
Lancashire, BB1 2PX
Tel: +44 (0) 1254 682298
Fax: +44 (0) 1254 583752
RPC Superfos a/s
Spotorno Allé 8
Tel: +45 5911 1110x
Fax: +45 5911 1180
Bob Bushby / John Atkin
Nielsen McAllister Public Relations Limited
Tel: +44 (0) 1332 293939
Fax: +44 (0) 1332 382202