Innovative Fixed Mobile Substitution (FMS) solution delivered to consumers and businesses
London, September 26, 2007 - Seeker Wireless, the world's leading zone detection technology provider, and HP today announced that their joint Fixed Mobile Substitution (FMS) solution has been deployed to deliver virtual fixed-line services via mobile phones in Eastern Europe.
The solution has been deployed by one of the largest mobile operators in Eastern Europe and is providing consumers and businesses with "fixed-like" telephony services in the home or office via mobile phones.
The solution eliminates the need for cables and outlets in the wall, enabling subscribers to benefit from fast and easy access to telephone services, which also include a range of value added services such as SMS.
SeekerZone(TM) from Seeker Wireless has been created for the growing FMS market and is designed to encourage subscribers to use mobile phones instead of traditional fixed-line phones, by introducing special price plans for users based on their location. SeekerZone(TM) detection technology is based on the SIM card and enables mobile operators to roll out "fixed-like" services to all areas covered by their mobile networks.
Unlike first generation HomeZone solutions, based on older Cell-ID technologies, SeekerZone(TM) can deliver 99.5% in-zone reliability with a zone size that varies from 100 metres to 500 metres in most environments, significantly reducing potential revenue leakage.
HP was the System Integrator for the solution based on SeekerZone(TM).
HP managed the overall project delivery and ensured the timely launch of the service. As part of the delivery, HP also provided the Intelligent Network platform, enabling real-time, accurate billing, as well as managing the smooth integration of SeekerZone(TM) into the operator network.
Colin I'Anson at HP says: "Fixed Mobile Substitution is an important part of mobile operator strategy as it enables operators to expand their business and drive revenue. We partnered with Seeker Wireless because of their innovative approach to zone detection and their ability to make FMS truly profitable for operators."
Dr Chris Drane, Chief Executive Officer at Seeker Wireless says: "FMS services are particularly significant in emerging markets where traditional fixed-line infrastructure is less prevalent. In these markets, FMS solutions like SeekerZone(TM) enable mobile operators to leapfrog traditional fixed-line services to capture additional usage and revenue. The innovative technology behind SeekerZone(TM) ensures that mobile operators maximise revenues from FMS services by delivering high in-zone reliability and tight zones around the home or office."
About Seeker Wireless
Founded in 2003 by two of the brightest minds in cellular positioning, Seeker Wireless has approached the issue of mobile phone location in a highly mathematical, yet practical manner.
Seeker's current product focus is on Fixed Mobile Substitution "HomeZone" solutions for mobile operators wishing to provide fixed-line calling services using a standard GSM/UMTS handset. The company's location solutions also provide standard handset location with accuracy between 100 metres and 500 metres in most environments. Mobile search and location based direct marketing solutions are also possible using the company's patent pending zone detection technology.
Seeker Wireless has offices in London and Sydney. For further information please visit www.seekerwireless.com
For further information contact:
Andrew Grill, General Manager, Sales & Marketing
Tel: (44) 0788 198 6694
Sonus PR for Seeker Wireless
Tel: (44) 0 207 851 4890