21st Century Benefit Advisors, Southborough, MA Partners with Maxwell Health

21st Century Benefit Advisors, Southborough, MA partners with Maxwell Health to offer clients revolutionary web-based platform for managing employee benefits.

SOUTHBOROUGH, MA - Maxwell Health (Maxwell), an easy-to-use, web-based platform for managing employee benefits, has entered a strategic partnership with 21st Century Benefit Advisors, Inc. (21stCBA) a boutique benefit brokerage firm focused on providing clients with customized solutions on a personal basis. Through the partnership, clients are able to access Maxwell's easy-to-use portal to manage their full range of benefits, including medical, dental, vision, life, disability, COBRA administration, HRA/HSA, FSA and 401(k). The partnership also enables 21stCBA clients to use Maxwell- designed incentives - including the use of challenges and fitness devices - to encourage employee wellness. In addition, 21stCBA clients can fund rewards for hitting health targets that employees can redeem at a number of high-profile retailers.

Maxwell has an innovative, two-pronged approach to lowering healthcare costs by empowering organizations and employees to have more control over their health plans and spending, and by introducing incentives to foster employee health. In addition, with the Affordable Care Act causing a shift in the healthcare landscape, 21stCBA and Maxwell can assist employers and employees in navigating the new law effectively.

Maxwell's platform simplifies the process of managing new and departing employees, and its enrollment dashboard enables benefits administrators to easily track employee engagement and company spending. Maxwell also lets companies with existing health and benefit plans seamlessly sync them with Maxwell's platform without making any adjustments to their existing insurance setup. Its intuitive user interface is available on all browsers and the company's mobile app.

"21st Century Benefit Advisors is a forward thinking, creative and intelligent organization, and they’re a valued broker partner in our home state of Massachusetts. We're thrilled for them to use the Maxwell platform to eliminate a lot of the HR and benefits headaches their clients face," said Veer Gidwaney, co- founder and CEO of Maxwell Health. "Maxwell is a turnkey solution not only for its clients but for 21st CBA itself, as we enable the company to easily scale a sophisticated web-based solution for its clients while streamlining its ability to service existing and new customers."

Ted Kane, Managing Principal of 21st CBA said, “We’ve spent the last 15 months interviewing potential technology partners to help us to deliver competitively bid, carefully selected, customized benefit solutions to our clients through a robust platform not tied to off-the-shelf products and a limited number of carriers. About 10 minutes into the Maxwell presentation we immediately recognized the power of the platform they have developed to simplify administration, enhance benefit choice, engage employees and improve health.”

About Maxwell Health:

Based in New York, NY, and Cambridge, MA, Maxwell Health (maxwellhealth.com) is an innovative human resources platform that manages benefits and promotes employee health. The company combines a SaaS platform and a concierge service to simplify benefits, reduce insurance costs and improve employee health.

About 21st Century Benefit Advisors:

Headquartered at 2 Park Central Drive, Suite 120 in Southborough MA, 21st Century Benefit Advisors is an innovative boutique advisory firm for companies seeking a broker with a long track record of excellent service, fresh ideas and proven results. We develop strategies, design plans and provide intelligent solutions to solve client’s benefit financing, communication and administrative challenges. For more information, visit http://21stcba.maxwellhealth.com/.


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