Marketron Broadcast Solutions

Software

Marketron and the Radio Advertising Bureau Launch Strategic Industry Partnership

Marketron Mediascape Integrates with RAB Account Manager to Bridge Business Operations and Account Management HAILEY, Idaho - Marketron, the leading provider of business software solutions and services for the media industry, today announced its partnership with the Radio Advertising Bureau (RAB). The companies have integrated RAB Account Manager with the Marketron Mediascape Platform. This...

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Software

Marketron and the Radio Advertising Bureau Launch Strategic Industry Partnership

Marketron Mediascape Integrates with RAB Account Manager to Bridge Business Operations and Account Management HAILEY, Idaho - Marketron, the leading provider of business software solutions and services for the media industry, today announced its partnership with the Radio Advertising Bureau (RAB). The companies have integrated RAB Account Manager with the Marketron Mediascape Platform. This...

Read More »
Services

Online Advertiser Portal provides self-service options.

Media Connect provides media companies with secure Web portal for advertisers to manage accounts online, view invoices and make electronic payments, and participate in points-based loyalty program. Included account management applications integrate with traffic and billing systems, and advertisers can use service to review campaign schedules and listen to or view ads. Service also helps create...

Read More »
Services

Online Advertiser Portal provides self-service options.

Media Connect provides media companies with secure Web portal for advertisers to manage accounts online, view invoices and make electronic payments, and participate in points-based loyalty program. Included account management applications integrate with traffic and billing systems, and advertisers can use service to review campaign schedules and listen to or view ads. Service also helps create...

Read More »
Software

Marketron and Counterpoint Software Introduce Network Connect to Automate the Full Lifecycle of Network Orders for Media Groups

Radio Groups Now Have a Solution to Minimize Labor Costs and Virtually Eliminate Network Makegoods HAILEY, Idaho and CALABASAS, Calif., -- Marketron, the leading provider of business software solutions and services for the media industry, and Counterpoint Software, the leading provider of end-to-end radio network solutions, today announced the release of Network Connect, a service delivered on...

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Software

Marketron and Counterpoint Software Introduce Network Connect to Automate the Full Lifecycle of Network Orders for Media Groups

Radio Groups Now Have a Solution to Minimize Labor Costs and Virtually Eliminate Network Makegoods HAILEY, Idaho and CALABASAS, Calif., -- Marketron, the leading provider of business software solutions and services for the media industry, and Counterpoint Software, the leading provider of end-to-end radio network solutions, today announced the release of Network Connect, a service delivered on...

Read More »
Software

Advertising Management Software drives revenue growth for radio.

Designed to help sell and manage cross-media advertising campaigns, Marketron Revenue Builder enables radio organizations to manage all aspects of non-airtime advertising through single solution that is fully integrated with primary business operating system, Marketron Traffic. Program delivers comprehensive functionality and workflow designed for non-traditional and digital sales, including...

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Software

Advertising Management Software drives revenue growth for radio.

Designed to help sell and manage cross-media advertising campaigns, Marketron Revenue Builder enables radio organizations to manage all aspects of non-airtime advertising through single solution that is fully integrated with primary business operating system, Marketron Traffic. Program delivers comprehensive functionality and workflow designed for non-traditional and digital sales, including...

Read More »
Software

Marketron and the Radio Advertising Bureau Launch Strategic Industry Partnership

Marketron Mediascape Integrates with RAB Account Manager to Bridge Business Operations and Account Management HAILEY, Idaho - Marketron, the leading provider of business software solutions and services for the media industry, today announced its partnership with the Radio Advertising Bureau (RAB). The companies have integrated RAB Account Manager with the Marketron Mediascape Platform. This...

Read More »
Software

Marketron and the Radio Advertising Bureau Launch Strategic Industry Partnership

Marketron Mediascape Integrates with RAB Account Manager to Bridge Business Operations and Account Management HAILEY, Idaho - Marketron, the leading provider of business software solutions and services for the media industry, today announced its partnership with the Radio Advertising Bureau (RAB). The companies have integrated RAB Account Manager with the Marketron Mediascape Platform. This...

Read More »
Services

Online Advertiser Portal provides self-service options.

Media Connect provides media companies with secure Web portal for advertisers to manage accounts online, view invoices and make electronic payments, and participate in points-based loyalty program. Included account management applications integrate with traffic and billing systems, and advertisers can use service to review campaign schedules and listen to or view ads. Service also helps create...

Read More »
Services

Online Advertiser Portal provides self-service options.

Media Connect provides media companies with secure Web portal for advertisers to manage accounts online, view invoices and make electronic payments, and participate in points-based loyalty program. Included account management applications integrate with traffic and billing systems, and advertisers can use service to review campaign schedules and listen to or view ads. Service also helps create...

Read More »
Company News

Marketron Invests in Next Generation Technology Foundation for Media Organizations

Mediascape is a transformational approach to the technology and economic model to deploy, manage and monetize new and existing advertising revenue channels HAILEY, Idaho, April 12, 2011 - Marketron, the leading provider of business software solutions and services for the media industry, today announces a significant investment in its customers and future with the unveiling of Mediascape....

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Company News

Marketron Invests in Next Generation Technology Foundation for Media Organizations

Mediascape is a transformational approach to the technology and economic model to deploy, manage and monetize new and existing advertising revenue channels HAILEY, Idaho, April 12, 2011 - Marketron, the leading provider of business software solutions and services for the media industry, today announces a significant investment in its customers and future with the unveiling of Mediascape....

Read More »
Software

Marketron and Counterpoint Software Introduce Network Connect to Automate the Full Lifecycle of Network Orders for Media Groups

Radio Groups Now Have a Solution to Minimize Labor Costs and Virtually Eliminate Network Makegoods HAILEY, Idaho and CALABASAS, Calif., -- Marketron, the leading provider of business software solutions and services for the media industry, and Counterpoint Software, the leading provider of end-to-end radio network solutions, today announced the release of Network Connect, a service delivered on...

Read More »
Software

Marketron and Counterpoint Software Introduce Network Connect to Automate the Full Lifecycle of Network Orders for Media Groups

Radio Groups Now Have a Solution to Minimize Labor Costs and Virtually Eliminate Network Makegoods HAILEY, Idaho and CALABASAS, Calif., -- Marketron, the leading provider of business software solutions and services for the media industry, and Counterpoint Software, the leading provider of end-to-end radio network solutions, today announced the release of Network Connect, a service delivered on...

Read More »
Mergers & Acquisitions

Marketron Acquires mSnap

Acquisition Creates the Largest Broadcast-Based Mobile Ad Network and Opens the Door to Mobile Advertising for Radio, Television, Cable and Other Media Channels HAILEY, Idaho, Sept. 29 - Marketron, the leading provider of business software solutions and services for the media industry, today announced that it has acquired mSnap, the largest broadcast-based mobile advertising network in the U.S....

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Mergers & Acquisitions

Marketron Acquires mSnap

Acquisition Creates the Largest Broadcast-Based Mobile Ad Network and Opens the Door to Mobile Advertising for Radio, Television, Cable and Other Media Channels HAILEY, Idaho, Sept. 29 - Marketron, the leading provider of business software solutions and services for the media industry, today announced that it has acquired mSnap, the largest broadcast-based mobile advertising network in the U.S....

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