DataXu, Inc.

Software

Marketing Software optimizes campaign management, efficiency.

DX Mobile lets advertisers measure, value, buy, and optimize ad placements on real-time, impression-by-impression basis. Offered as mobile demand-side platform for media management, solution reaches across all exchange-traded mobile inventory sources from single point of control. Advanced targeting takes several aspects into account, including demographics, geography, context, creative,...

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Services

Optimization Software offers real-time for advertisers.

With DataXu Platform, advertisers can measure, analyze, and optimize digital media across ad exchanges of Google, Yahoo, and others. Program values, bid manages, and buys each ad impression individually, making real-time decisions on each ad opportunity as it occurs. Campaign-specific bidding algorithms dynamically evolve based on campaign performance. With ability to process hundreds of...

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Company News

Dataxu First to Leverage LiveRamp IdentityLink™ in the Bidstream

New partnership, Advertising ID Consortium Board seat for dataxu CTO cap off November BOSTON, Nov. 29, 2018 (GLOBE NEWSWIRE) -- dataxu®, a leading provider of programmatic marketing software for marketing and media professionals, and LiveRamp® (NYSE: RAMP), the identity platform powering exceptional experiences, today announced a ground-breaking partnership: dataxu is the first company that...

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Software

Marketing Software optimizes campaign management, efficiency.

DX Mobile lets advertisers measure, value, buy, and optimize ad placements on real-time, impression-by-impression basis. Offered as mobile demand-side platform for media management, solution reaches across all exchange-traded mobile inventory sources from single point of control. Advanced targeting takes several aspects into account, including demographics, geography, context, creative,...

Read More »
Services

Optimization Software offers real-time for advertisers.

With DataXu Platform, advertisers can measure, analyze, and optimize digital media across ad exchanges of Google, Yahoo, and others. Program values, bid manages, and buys each ad impression individually, making real-time decisions on each ad opportunity as it occurs. Campaign-specific bidding algorithms dynamically evolve based on campaign performance. With ability to process hundreds of...

Read More »

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