USTEK Incorporated

Machinery & Machining Tools

Manufacturer's Challenge: Selling the Technical Sizzle?

Sometimes the customer asks What?" when what they really want to know is "Why?".Â-  Not "what is the product" but rather "why should I use it" and "what would I like about it?".  How do you address that dichotomy and answer what you assume to be the underlying question without seeming to avoid the stated issue?  And how do you structure your response so that it could be...

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Surface Finishes Reflect on Your Quality

How will you finish your metal part design? Some metal parts do their jobs inside equipment away from prying eyes. Others are out in the open where at least utilitarian surface treatments are expected. And t hen there are parts that might have a functional use but because of their location require the finest surface finish possible - it’s the showroom appearance that sells the goods. A design...

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Machinery & Machining Tools

Manufacturer's Challenge: Selling the Technical Sizzle?

Sometimes the customer asks What?" when what they really want to know is "Why?".Â-  Not "what is the product" but rather "why should I use it" and "what would I like about it?".  How do you address that dichotomy and answer what you assume to be the underlying question without seeming to avoid the stated issue?  And how do you structure your response so that it could be...

Read More »

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COVID-19 Response Suppliers COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

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