AAAA Report reveals guidance compliance by media type.
Digital Video Innovation Committee of AAAA released progress report, which rates various media platforms and their respective compliance to guidelines issued last year for advertising within on-demand video environment. To agencies and marketers planning to use digital video platforms, review helps set data expectations, and for those involved in selling of messaging units on digital video...
Read More »Design Competition produces marketable winning entries.
To find and reward new talent and design ideas, Extrusion Technology for Aluminum Profiles Foundation conducted International Aluminum Extrusion Student Design Competition. The judges all agreed with how exciting it is to see unique concepts that students come up with that are not constrained by prior knowledge; this unfiltered viewpoint lets them think creatively outside of the box. First Place...
Read More »ASC and ASMAC hold course on fundamentals of adhesion.
Co-sponsored by ASMAC, Fundamentals of Adhesion Short Course will be held from June 7-8 and will provide introduction to principles of adhesion science. Led by professors from Virginia Tech, course will address basic stress distributions in important bonded joint families, advantages and disadvantages of test geometries, and prediction of long-term performance through short-term tests. It will...
Read More »AIM Global President discusses RFID privacy and security.
Dan Mullen, President of Association for Automatic Identification and Mobility, will moderate session of RFID World 2007 entitled RFID Security and Privacy: Get the Facts. Session outlines major valid privacy concerns and various technical solutions that industry can provide. It will also highlight how RFID security features can help ensure privacy and will lay out industry responses to key...
Read More »AMCA approves test standard for induced flow fans.
Approved by AMCA Board of Directors, test method and certified ratings program provide assurances of induced flow performance that has been requested by consultants and experts. Effective March 1, 2007, Certified Rating Program is described in revision to AMCA 211-05 (Rev. Feb 2007), Certified Ratings Program - Product Rating Manual for Fan Air Performance. Standard is designated AMCA 260-07,...
Read More »Alternative Fuel Autos make up 10.5 million cars on road.
According to 2006 sales data from R.L. Polk and Co., 1.5 million Alternative Fuel Autos were sold in 2006, surpassing automakers' sales expectations by 50%. About 60 different models are available, including hybrid electric, ethanol-capable E-85, and clean diesel. In addition to Alternative Fuel Autos, auto engineers are also working to include diverse range of fuel-efficiency technologies in new...
Read More »Aluminum Industry states position on climate change policy.
Aluminum Industry publicized Position on Climate Change Policies, stating it recognizes climate change presents challenge that requires cooperative action on global basis and promotes international participation. Should U.S. adopt legislation regulating GHG emissions, industry seeks recognition of benefits of recycling toward GHG emissions reduction. Industry supports efficient and economically...
Read More »Survey shows ad execs support media experimentation.
According to AAF Media Investment Survey 2007, ad executives are strongly committed to complementing traditional media by allocating portion of their budgets to new media properties and experimentation. Newspapers, network TV, and radio were ranked top 3 media categories other than magazines most in need of novel approach. Survey included close to 1,000 advertising industry leaders spread across...
Read More »Association reaches100th year of environmental stewardship.
From June 26-28, Air and Waste Management Association will celebrate 100 Years of Environmental Stewardship at 100th Annual Conference and Exhibition in Pittsburgh, PA. Association will also publish commemorative Centennial book and feature several retrospective articles in EM magazine taking look back at events, people, and technological and public policy advances that have shaped association's...
Read More »ACCA-EI announces proposed standards for public review.
Proposed standard on system cleanliness establishes minimum criteria for cleaning of HVAC systems that require cleaning beyond normal mechanical maintenance and servicing. Developed jointly with ASHRAE, second standard establishes minimum HVAC inspection and maintenance requirements to achieve acceptable thermal comfort, energy efficiency, and indoor air quality in commercial buildings. Both...
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