|Original Press release|
One Henkel Way
Rocky Hill, CT, 06067
Henkel Updates LoctiteŽ Structural Adhesive Selector Guide
Light-Hearted Literature Overviews Benefits of Structural Adhesives vs. Traditional Fastening Methods
Rocky Hill, Conn. -- September 22, 2011... To communicate structural adhesives' ability to eliminate or greatly reduce fasteners and welds from an assembly while improving strength and durability, Henkel Corporation has introduced its updated LoctiteŽ Structural Adhesives Selector Guide.
Designed to be fun and user-friendly, this 34-page guide focuses on the four main application areas for structural assembly: magnet bonding, metal bonding, multiple surface bonding, and plastic/composite/polyolefin bonding. The reader is greeted by Professor McGlue, an Einstein-like cartoon character that provides tips and clues about working with structural adhesives. The guide also reviews "The 10 Immutable Laws of Structural Engagement," a lighthearted yet pointed look at the benefits of working with this adhesive technology.
For magnet bonding, metal bonding, multiple surface bonding, and plastic/composite/polyolefin bonding, the guide briefly discusses the unique benefits that structural adhesives provide, then presents product selector tables specific to the application. Combined, these selector tables offer technical information on more than 75 LoctiteŽ structural adhesive products. A special section of the guide is dedicated to LoctiteŽ dispensing and curing equipment.
For more information and to download a copy of the LoctiteŽ Structural Adhesive Selector Guide, go to www.henkelna.com/loctitestructurals. Or request a copy of brochure number LT-4809 by calling 1-800-LOCTITE (800-562-8483).
Visitors to www.henkelna.com/loctitestructurals can also access a white paper on the hidden costs of traditional assembly methods; videos showing structural adhesives outperforming bolts, rivets, spot welds, and double-sided tapes; real-life case histories of structural adhesives in use; and copies of additional design resources including the LoctiteŽ Design Guide for Bonding Plastics, the LoctiteŽ Design Guide for Bonding Rubber and Thermoplastic Elastomers and the LoctiteŽ Design Guide for Bonding Metals.
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries, and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 48,000 people and reported sales of $20.07 billion and adjusted operating profit of $2.27 billion in fiscal 2010. Henkel's preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.