Software facilitates order taking for restaurants.

October 23, 2007 - Centralized in off-site call center staffed with order takers, OrderPerfect(TM) v2.0 can be customized to meet specific ordering needs for quick serve, fast casual, and casual dining restaurants. Flexible solution supports multiple customer ordering channels, including call ahead, text message, IVR, and Web ordering. It unifies order and customer identification data across all ordering channels and seamlessly integrates with existing technology environment, including POS systems.

Original Press release

Exit41, Inc.
Three Dundee Park
Andover,, MA, 01810
USA

Exit41 Announces OrderPerfect(TM) 2.0 for the Restaurant Industry

Canada's Largest Operator of Full Service Restaurants to Leverage Solution for Call Center and Web Ordering Business for Swiss Chalet Restaurants

ANDOVER, Mass., Oct. 11 -- Exit41, Inc., the next generation ordering solutions company serving the restaurant industry, today announced the next release of OrderPerfect(TM). Version 2.0 is Exit41's flexible, multi-channel ordering solution, which can be customized to meet the specific ordering needs for quick serve, fast casual and casual dining restaurants.

OrderPerfect 2.0 broadens Exit41's current drive-thru solution, in which order taking is centralized in an off-site call center, to support additional customer ordering channels, including call ahead; text message; IVR; and Web ordering for pick up, curbside and delivery services.

"More and more consumers either do not have time to cook for themselves or simply do not want to, and there's a tremendous opportunity for restaurants to capitalize on this trend," said Joseph Gagnon, CEO of Exit41. "The challenge for the restaurant is connecting their food with the consumer, wherever the consumer may be. OrderPerfect 2.0 bridges that gap, enabling restaurants to serve more customers better, faster and in more ways than they previously could have."

OrderPerfect extends the restaurant operation with an off-site call center staffed with expert order takers, allowing the restaurant to focus on serving in-store customers and preparing food. The solution is based on a centralized ordering platform that unifies order and customer identification data across all ordering channels and seamlessly integrates with the restaurant's existing technology environment, including point of sale systems, to ensure the right order gets to the right customer at the right time, whether it's delivery, pick up, curbside or drive-thru.

Exit41's OrderPerfect 2.0 enables restaurants to:

-- Expand ordering channels to reach as many customers as possible resulting in increased sales
-- Consistently up-sell across all ordering channels to increase check size
-- Deliver a convenient, efficient, memorable customer experience that builds loyalty and increases the lifetime value of the customer

Cara Operations Limited, Canada's largest operator of full service restaurants, will be leveraging the OrderPerfect 2.0 solution for its current call center and web site, which processes take out and delivery orders for its 190 Swiss Chalet restaurants. The OrderPerfect 2.0 solution will integrate directly with Swiss Chalet's point of sale system from MICROS Systems, Inc.

"We created our call center and web site for the convenience of our customers and our restaurant operators, and it's fundamental in supporting our guest service obsessed culture," said Armando Viegas, Director, Cara Call Centre. "We are committed to investing in best-in-class systems and consider

Exit41 as a strategic partner in expanding our ordering opportunities to grow our business across Cara's diverse restaurant concepts."

In addition to launching a new brand identity and tagline reflecting its value proposition, "the shortest route between hunger and satisfaction," Exit41 will be previewing OrderPerfect 2.0 at the FS/TEC Conference in Atlanta, Ga. on October 10 -13 in booth #3718. Exit41 will also be joining its point of sale partners MICROS Systems in booth #3005 and XPIENT Solutions in booth #3107.

About Exit41

Exit41 is the next generation ordering solutions company for the restaurant industry. Established in 1999, Exit41 has a long and successful history as an innovator in the development of customer-facing restaurant software, evolving from a point-of-sale business to become the market leader for remote order taking in the restaurant industry, processing over 14 million orders to date. Exit41 is dedicated to investing in building best-in-class solutions that support the profitable growth of restaurants and consistently produce a superior ordering experience for their customers. For restaurants and their customers alike, this is why Exit41 is the shortest route between hunger and satisfaction.

Among the many restaurants leveraging Exit41's extensive experience in restaurant operations and order taking expertise are several Wendy's franchisees across the country, Taco Bueno Restaurants, and Cara Operations. Headquartered in Massachusetts, Exit41 is backed by blue-chip investors including Fidelity Investments, Humphrey Enterprises, LLC, and Thomas Weisel Venture Partners. For more information, visit http://www.exit41.com/.

CONTACT: Kate Mosteller, Director, Marketing of Exit41, Inc., +1-630-596-3296, kmosteller@exit41.com

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