|Original Press release|
Homestead Technologies, Inc.
3425 Edison Way
Menlo Park, CA, 94025
Homestead.com CEO Will Declare That 'Your Small Business Is Dead,' During Keynote Address at Small Business Summit 2007
MENLO PARK, Calif., January 24 -- Justin Kitch, founder and CEO of Homestead.com, a company providing website creation software, ecommerce and online marketing products and services for small businesses, will boldly declare that "your small business is dead," during his keynote address at Small Business Summit 2007 on February 13th at the Crown Plaza Hotel in New York. Although, Mr. Kitch will offer the "tongue and cheek" statement to the audience of small business professionals -- his message is to educate business owners regarding the negative consequences of not marketing their products and services online and to debunk the myth that websites are a medium being utilized by the vast majority of small business owners. Mr. Kitch will also discuss the importance of search engine optimization and the five reasons he feels that online marketing is more important than traditional advertising.
"Research has shown us time and time again, that websites are the most efficient and cost-effective means of marketing a business," said Justin Kitch. "Small business owners are simply not creating websites and marketing online in pace with the growth of the Internet and consumers' demand for the products and services that they offer. The failure for small businesses to participate in online marketing will have negative implications for the growth of small businesses, and will provide larger-sized competitors with additional economic opportunity, because they've figured out how to leverage the technology for their benefit."
Homestead Technologies, Inc. ( http://www.homestead.com/ ) and Symantec are sponsors for Small Business Summit 2007. For more information, please visit: http://www.smallbiztechsummit.com/ .
Justin Kitch's thoughts and musings regarding small business issues and entrepreneurship are available on his blog: http://ceounplugged.homestead.com/
About Homestead Technologies, Inc.
Homestead Technologies, Inc. ( www.homestead.com ), provides a website creation products, ecommerce and online marketing products and services for small businesses. Homestead Technologies' Storefront product provides the ultimate turnkey ecommerce solution for business owners who want to manage their online businesses professionally, smoothly and efficiently. More than 12 million people have used Homestead's award-winning design, ecommerce, marketing and hosting capabilities to create feature-rich, professional- quality websites in minutes. For over ten years Homestead has helped small businesses succeed online and has been the recipient of numerous awards including, CNET, "Editor's Choice," PC magazine, "Editor's Choice," PC World, "Best of the Web," and Forbes, "Best of the Web." Homestead Technologies, Inc. is based in Menlo Park, California, and its services are available at www.homestead.com .
About the Small Business Summit
The Small Business Summit 2007 is a conference for small business professionals that will address the challenges and opportunities facing aspiring and established entrepreneurs, and to help them more successfully grow their businesses in today's competitive environment. Conference events include keynote presentations, panel discussions, networking events and sponsor exhibits that will inform and inspire the small business entrepreneur, and give them exposure to best-of-breed products and services developed for the small business user. The theme of the second annual Small Business Summit, "Business and Technology: Growth Strategies That Work," will take place on February 13, 2007 at the Crown Plaza Hotel in New York City. The Small Business Summit 2007 is sponsored by Homestead.com and Symantec. For more information, please visit: http://www.smallbiztechsummit.com/
Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Justin Kitch http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=44942
Source: Homestead Technologies, Inc.
Director of Public Relations of Homestead Technologies, Inc.
Web site: http://www.homestead.com/
Kitch is available for interviews. Phone and in-person interview opportunities are available on February 13th & 14th, 2007. Contact Remi Adams at +1-650-549-3186 or firstname.lastname@example.org.