|Original Press release|
7 Sapir Road
Herzelia, , 46733
Flash Networks Launches NettGain Portal Booster to Dramatically Improve Mobile Operator Portals
Herzelia, Israel, November 30, 2006 - Flash Networks, the world leader in mobile data Quality of Experience (QoE) management solutions, today announced the launch of NettGain Portal Booster, an innovative product which dramatically improves the user experience on operator portals.
The solution gives operators the ability to ensure fast, consistent user experience across all mobile devices without the need for any client software on the device. NettGain Portal Booster is an additional QoE enhancer capability running on Flash Networks NettGain platform.
Alongside the availability of high bandwidth networks such as 3G and HSDPA, operators are introducing richer portal pages including banners, graphics, advertising, flash and more, the end result being that the response time of mobile portals is not improving when launching Next Generation networks. Research shows that when accessing mobile content, users consider the experience acceptable when it takes 6 seconds or less between the click and the appearance of the requested content. NettGain Portal Booster live installations bring response time from 9 seconds and more to under the 3-second threshold in the overwhelming majority of cases.
Nitesh Patel, Senior Analyst from Strategy Analytics said: "It is important to get the user experience right on operator portals. In particular reducing latency on the portal is one of key issues that operators need to address to increase adoption of mobile content services. Strategy Analytics forecasts mobile internet penetration to exceed 400 million users by 2010."
As the speed of response is the key factor in increasing mobile internet uptake, with Portal Booster, operators will benefit from growing usage of mobile data services and premium content resulting in higher revenues and improved customer loyalty.
Liam Galin, CEO of Flash Networks commented: "Whilst many operators worry about becoming a commodity, others have found that the key to differentiation has been through creating a compelling user experience through the co-branded content that they deliver over their network.
NettGain Portal Booster has the ability to help operators deliver that user experience, keeping customers satisfied whilst increasing ARPU."
Portal Booster is an addition to the NettGain platform of QoE solutions, which are in dozens of live installations worldwide. Many operators including Orange, Vodafone and T-Mobile rely on Flash Networks to improve the user experience and increase usage of mobile data across their networks.
ABOUT Flash Networks: Flash Networks creates innovative, industry-leading Quality of Experience management solutions for mobile operators looking to deliver the best possible user experience for their data customers, whether over 2.5G, 2.75G, 3G or advanced (HSDPA and EVDO) networks. Flash's end-to-end solutions slash response speed and download time while supplying a holistic view of the end-user Quality of Experience -- from service creation to monitoring, enforcement, enhancement and reporting. Flash's NettGain(tm) platforms have been deployed commercially by over 40 top-tier wireless carriers worldwide, including T-Mobile, Vodafone, SFR, Orange and many others.
The privately-held company was established in 1996.
Phone: +972-9-9580666 #105
Mobile: +972-54- 6339304