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Windshield Treatment Kit optimizes driver visibility.

March 17, 2014 - Applied to windshields to repel rain, snow, and dirt, Philips Windshield Treatment Kit helps optimize visibility in hazardous conditions. Hydrophobic technology coats glass, causing water to bead up and run off. Treatment maintains windshield clarity for up to 6 months and is also carwash resistant. Suitable for professionals and do-it-yourselfers, kit includes everything needed to properly treat windshield as well as other windows in vehicle.
Original Press release

Philips Automotive Lighting, NA
34119 W. 12 Mile Rd.
Farmington Hills, MI, 48331
USA


New Philips Windshield Treatment Kit Dramatically Improves Driver Visibility in Hazardous Conditions


- Innovative hydrophobic formula maintains windshield clarity for up to six months



Farmington Hills, MI…  Philips Automotive North America, a division of Royal Philips (NYSE:PHG), has released its new Philips Windshield Treatment Kit, which is designed to dramatically improve driver visibility in hazardous conditions. The Philips Windshield Treatment Kit is applied to windshields to help repel rain, snow, and dirt, allowing drivers to see more clearly and travel more safely.



The Philips Windshield Treatment Kit uses a hydrophobic technology, which is designed to coat the windshield glass and help eliminate items that may obstruct the driver’s field of vision. The coating causes water to bead up and run off. It also makes it easier to remove dirt, sap, and even bugs. The Philips Windshield Treatment lasts for up to six months after application. Unlike other windshield treatments on the market, the hydrophobic technology used in the Philips Windshield Treatment Kit is car wash resistant.



The Philips Windshield Treatment Kit can be used by both professionals and do-it-yourselfers. The application process is fast and easy and the kit includes everything needed to properly treat the windshield as well as the other windows in the vehicle. No additional tools are required.



Philips has also developed an instructional video, which provides step-by-step instructions on how to properly apply the treatment to a vehicle windshield. It also alerts drivers to the dangers of having a windshield that is not properly cleaned. According to Dennis Samfilippo, General Manager, Philips Automotive, “Driving in wet weather is inherently dangerous, and driving risks increase considerably with the inability to see clearly through the windshield. So using our new Philips Windshield Treatment Kit can enhance a driver's ability to see in inclement weather, increasing the margin of safety.”



About Philips Automotive

From high performance lighting that improves driver safety, to lighting designed to enhance the style of your ride, Philips offers automotive lighting that will help you make the most of your driving experience.  All Philips Automotive products incorporate the leading edge lighting technology and original equipment quality that have made us the first choice of car manufacturers around the world.



About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 116,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.



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Media Contact:

Ann-Marie Hines, Sr. Marketing Manager

Philips Automotive, NA

34119 W. 12 Mile Rd.

Farmington Hills, MI 48331

Tel: (248) 957-4085

Email: ann-marie.hines@philips.com
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