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Software tracks mobile multimedia for behavioral profiling.3ple-Media
Alphen aan den Rijn Netherlands
Oct 07, 2008
By offering full viral tracking for mobile text, image, audio, and video content passed between subscribers, Mercury ViralTrack lets mobile operators build deep intelligence on individual user preferences, behaviors, and communities. Detailed aggregated statistics and analyses may be shared with trusted third parties, and original tracked content as well as its quality is not altered or changed in any way.
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Web-Based Platform fosters global collaboration/development.Cadient Group
West Conshohocken, PA 19428
Oct 07, 2008
OneVoice: KOL (Key Opinion Leader) provides features and tools needed to help teams and their partners manage active advocate campaign throughout brand lifecycle, from advocate identification through management and development of key assets. Building on centralized, permission-based portal, solution provides web-based environment where domestic and global teams can collaborate, learn, and carry out common strategic vision.
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Software provides ad network management solution.Collective Media
254 West 31st Street, 12th Floor, NY 10001
Oct 02, 2008
Intended for advertisers and agencies, AMP v2.0 provides audience targeting and inventory management tools to optimize display ads across multiple ad networks and publishers. Program allows advertisers to evaluate performance across different audiences by demographic, geographic, behavioral, or contextual segments. By moving beyond impressions, clicks, and conversions into branding and engagement metrics, AMP v2.0 delivers deep view into how campaign is performing.
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Social CRM Software promotes sales campaign effectiveness.Oracle Corp.
Redwood Shores, CA 94065
Sep 30, 2008
Oracle® Sales Campaigns combines graphical application for creating and analyzing sales campaigns with various social networking opportunities such as tagging, ratings, and comments. Also available, Oracle Sales Library is graphical application for finding, assembling, downloading, and sharing sales content. It also includes social networking tools and enables leveraging of most-effective sales materials to optimize business closings and presentation building.
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Email Optimization Software helps marketers maximize ROI.Maxymiser Ltd.
Edinburgh United Kingdom
Sep 26, 2008
Based on principles of content intelligence and on-demand technology, Email Optimization Software enables organizations to test success of individual email marketing campaigns in real-time. Program provides insight into impact of personalized email content on click-through and conversion rates, enabling users to refine their direct marketing activities based on behavior of target audience, capitalizing on strong performing features, and removing less successful elements.
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Web-Based Platform enables semantic audience targeting.Personifi, LP
Fort Worth, TX 76111
Sep 25, 2008
Based on proprietary semantic technology, Audience Manager enables publishers and networks to create personalized contextual and behavioral audience segments to meet needs of individual advertising campaigns. Content classification and audience targeting platform includes functionality for grouping audience categories together, adding new categories, and adjusting keyword associations (positive/negative) so that ads are not shown within inappropriate content.
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Software offers retail management solution for Windows.Abacre, SARL.
Paris La Defense Cedex 92084 France
Sep 25, 2008
Designed for multiple computers, Retail Point of Sale v2.0 helps in taking orders, billing, purchasing, inventory, and labor management. User interface is optimized for high speed input of client's order and prevention of common mistakes. It has set of reports that shows complete picture of retail operations, sales by given period, hours of high load, Z-Out, on hand inventory, and most active employees. Employee login into POS is possible using Employee Swipe or Employee Barcode Cards.
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Software offers interactive mobile ad campaign creation.GoldSpot Media
Sunnyvale, CA 94085
Sep 12, 2008
Supporting J2ME/Symbian/iPhone/WM6.0 handsets, miSpot v2.5 offers end-to-end solution for interactive campaign creation, ad serving, and analytics for mobile content applications. It manages and delivers non-intrusive, personalized, interactive advertising campaigns across all mobile channels, inventory owners, and applications. Web-based, end-to-end technology lets advertisers drag and drop call-to-action elements into ad campaigns targeted to context, profile, behavior, or location.
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SMS Software helps implement mobile marketing services.Cytech Ltd.
Heraklio Crete Greece
Sep 05, 2008
Mobile Marketing Platform v4.1 handles routing, management, and delivery of SMS messages to create mobile marketing campaigns. It enables advertisers to communicate directly with service participants by responding to incoming SMS, or to group participants in order to communicate with them via mass SMS. Users may also moderate incoming messages by deciding which to accept/reject based on their content, and edit message content appropriately.
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Software submits applications to online archives.GSA Bansemer & Scheel GbR
Rostock 18146 Germany
Aug 25, 2008
Offering complete professional software submission system, GSA Auto SoftSubmit v5.69 is developed specifically for submission to archives, directories, and search engines, which gives visibility to product, drives traffic to website, and helps optimize sales. Included PAD editor eliminates need for external editors, such as PADGen. Because it handles multiple threads, program submits to multiple sites simultaneously, which is more than 100 submissions per minute.
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Authoring Tool helps create and produce in-stream ads.EyeWonder, Inc.
Atlanta, GA 30303
Aug 18, 2008
With design, build, preview, test, and approve capabilities, AdWonder(TM) v9.3 Flash Component lets agencies and advertisers centralize production of interactive in-page and in-stream rich media and video ad campaigns. Program does not require users to leave Adobe® Flash® Professional CS3 authoring environment and also lets them repurpose traditional TV spot into pre-roll ad campaign. Other features include work-flow management tools, templates for widget creation, and OS-specific APIs.
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Software streamlines data mining for auto dealerships.DealerSocket
San Clemente, CA 92673
Aug 15, 2008
Scalable to handle large databases, MoneyMaker lets auto dealers leverage existing customer data to use in their marketing efforts. Mining capabilities provide detailed picture of up-sell opportunities with current customers based on factors such as equity in their vehicles, current payment, or customer APR. Solution also supports pre-defined and custom queries/campaigns, results saving and exporting, immediate customer communication, and real-time customer enrollment.
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Software/Service gets online businesses up and running.Coremetrics
San Mateo, CA 94404
Aug 14, 2008
Bringing power of Coremetrics Online Analytics to companies of all sizes, PowerPack enables businesses to maximize marketing spend and revenues by giving deep insight into which channels are paying most dividends. Customers benefit from Web analytics with out-of-the-box templates, ability to customize reports and conduct analysis, segmentation capabilities, and cross session tracking, which enables complete analysis of lifetime visitor value.
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Software provides point-of-sale tracking.Sharp Electronics Corp.
Romeoville, IL 60446
Aug 14, 2008
Based on Sybase® Data architecture, SDW v8.4 supports Sharp Electronic Cash Register and POS systems. It features scheduled or manual communication with POS to provide access to changes at POS system and sale data in PC for reporting. With Internet connectivity, SDW can automatically email sales reports in HTML or CSV format to any email address. SDW can run unattended, delivering data for import to spreadsheets and other applications for management/business analysis.
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Software expands insight into online customer experience.SAS
Irvine, CA 92614
Aug 13, 2008
After receiving requests from operational systems, SAS Real-Time Decision Manager combines customer data with SAS Analytics and business logic in real-time to determine optimal response. This includes eligibility-based recommendations, purchasing propensity scoring, and credit worthiness calculation. SAS for Customer Experience Analytics captures all customer interactions on Web site, transforms them into customer-centric knowledge, and integrates with other channel views.
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Ad Platform helps manage green, healthy lifestyle verticals.NaturalPath Media
San Francisco, CA 94105
Jul 31, 2008
Powered by AdReady(TM), AdGuru(TM) provides green and natural health advertisers with end-to-end solution for creating and managing their display ad campaigns within 80+ sustainability and healthy lifestyle websites. Self-service display advertising platform lets advertisers create banner advertisements from 600+ customizable templates or upload their own. Advertisers can also target their ads based on geography and to custom channels, set daily campaign budgets, and run real-time reports.
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Reseller Portal facilitates service contract management.Rainmaker Systems, Inc.
Campbell, CA 95008
Jul 29, 2008
To help clients increase revenue from contracts sold through channel partners, Partner Portal v3.0 offers intuitive interface to promote adoption and make key information instantly available. Using lead flow and management capabilities, sales representatives can filter, sort, and manage opportunities based on specific parameters. Other features include automatic price adjustment, cross-sell and up-sell capabilities, as well as single-customer agreement management and co-termination.
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Software offers sales and corporate performance management.Varicent Software
Toronto M4S 2Z2 Canada
Jul 18, 2008
Featuring integration with MS PerformancePoint® Server 2007 and Office SharePoint® Server, Varicent SPM v5.0 offers synchronization of sales performance management data including details on territories, quotas, incentive compensation, and related analytics. Including Microsoft Office SharePoint Server dashboards, it gives user single, integrated source of corporate information. Software enables quota planning directly in financial planning mode of MS PerformancePoint Server.
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Mobile Marketing Platform promotes campaign success.Interactive Mediums
Chicago, IL 60657
Jul 08, 2008
Offered as Web-based administrative tool, TextMe® for Business enables businesses to launch, manage, and track mobile marketing campaigns. Suite of campaign options in this fully automated solution facilitates direct interaction with customers. Users can create entire mobile marketing campaigns in minutes via 3-step process, and capabilities include subscription list development, voting and polling, contests, info on demand, screen chat, trivia, auctions, and API.
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Software offers on-demand public relations management.Vocus, Inc.
Lanham, MD 20706
Jul 08, 2008
Helping to keep PR teams in-synch, Vocus Summer '08 offers picture of upcoming activities laid out in calendar view. Social media tools target journalists and tailor pitches to optimize resulting coverage. Each contact with Wikipedia entry includes link to existing entry, offering access to relevant information. Customers can track who has opened and read email distributions as well as access headline impressions and online views generated by PRWeb press releases.
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