Advertising & Marketing


Howell, Liberatore & Associates, Inc. Wins Gold W3 Award for SEPAC, Inc. Website Design

November 18, 2015

Elmira, NY – Howell Liberatore Associates, Inc. (HLA), a full-service marketing and communications agency based in Elmira, N.Y., is proud to announce they were recently awarded a Gold W3 Award by the Academy of Interactive and Visual Arts for their design of the SEPAC, Inc. website. The W3 Awards honors the power of web creativity and excellence, and recognizes the people behind... Read More

Communication Systems & Equipment, Services, Software

Targeted Ad Insertion/Delivery Platform supports various triggers.

July 28, 2015

Designed for broadcasters and multi-screen pay-TV operators, SPOTTER™ Ad Targeting Platform makes decisions about ads played out to viewers. Multi-criteria platform combines content type, consumer profile, and geolocation data by mining multiple databases in real-time. Along with support for multiple triggering mechanisms and types, features include ability to add ads inside, over, or around video content via slices, overlays, crawl messages, alert bugs, and video squeezes. Read More


Quinn Tech Consulting Renovating Search Engine Marketing (SEM) to Align with Google's Algorithm Evolution

June 9, 2015

Within every twelve months period, Google changes its search algorithm on over five hundred occasions. Although most of the updates and changes are minor, but when Google rolls out a "major" algorithmic update and upgrades (i.e. Google Panda and Google Penguin), this affects search results in significant manner. For search engine marketing companies, knowing the release dates of these major... Read More


Klein® Tools Launches New "Buy Now" Program Powered by Google AdSense for Shopping

February 4, 2015

Distributors get increased visibility; end users have expanded buying options Lincolnshire, IL — Klein Tools (, for professionals since 1857, announces its innovative "Buy Now" service. This service utilizes Google AdSense for Shopping™, which enables customers to browse for products, click "Buy Now" and then... Read More

Communication Systems & Equipment, Computer Hardware & Peripherals, Services

IDC to Showcase New Products for Video Distribution at Communicasia 2013

June 19, 2013

New LASER™ Targeted Ad Insertion Platform helps Asian broadcasters increase ad revenues and reduce costs. Ottawa, ON -- International Datacasting (TSX: IDC) will introduce the latest generation of its LASER Targeted Ad Insertion Platform to the Asian market at CommunicAsia2013 in Singapore, running from June 18-21. IDC will be exhibiting at Stand 1D2-04. IDC’s LASER Targeted Ad... Read More

Services, Software

Aurasma Accelerates Momentum, Passes 16,000 Customer Milestone

March 18, 2013

HP Autonomy's market-leading augmented reality platform launches significant new cloud and social features from SXSW PALO ALTO, Calif. - HP Autonomy today announced rapid adoption of its groundbreaking augmented reality (AR) platform, Aurasma 2.0, as well as continued innovation with new features that take advantage of the cloud and social media. Customers such as GQ, Marvel, Subaru of... Read More


Multiplatform SIS gives pay TV operators addressable advertising.

August 10, 2012

Aggregating disparate sources of anonymous subscriber information into one view for addressable advertising execution, BlackArrow Subscriber Information Service (SIS) lets pay TV operators deploy targeted advertising/marketing campaigns across any platform. Service may also be used to ensure marketing campaigns are delivered only to those eligible for specific promotions, and stored data becomes basis for detailed reporting on audience performance and inventory supply. Read More


Marketing Service delivers customized mobile marketing campaigns.

May 2, 2012

Used to capture smartphone users' attention as they search for products and services, SmartCalls starts with custom mobile marketing advertising plan based on Google AdWords(TM) advertising service and individual business's goals. Solution motivates potential customers to call, click, and/or visit business via Google mobile search ads and click-to-call features. Campaign is tailored to particular industry and geography, and feedback is also included. Read More


Online Advertising Software targets enterprise IT buyer.

February 3, 2012

SmartEngage ad suite provides all inclusive, interactive ad units for online display. Ads can include product information (videos, whitepapers, blog feeds), social feedback (Facebook posts, Twitter feeds, LinkedIn messages), interactive resources (polls, surveys, infographics), and third-party editorial content. Every display unit provides content experience that allows buyers to select topics and assets of their choice. Cloud-based service wraps all resources buyers need into single unit. Read More

Services, Software

Campaign Management SaaS integrates customer intelligence features.

November 4, 2011

Designed for online marketers, Campaign Commander Enterprise Edition features 4 integrated components that work together to explore and visualize client data, execute multi-channel online campaigns, and monitor key performance indicators through customizable marketing dashboard. By rapidly discovering smart segments in customer intelligence, marketers can immediately make those segments available for new campaigns. Read More

Services, Software

Corporate Marketing Service supports multi-channel campaigns.

November 1, 2011

Designed for Eloqua's Marketing Automation Platform, Corporate i2i Marketing Service offers comprehensive lead generation and nurturing service with pre-built, Eloqua-connected marketing data mart that will support customer intelligence and multi-channel marketing campaigns. Service makes online and offline customer interaction and purchase history, across any marketing channel or source, immediately usable and actionable to optimize campaign performance. Read More


Market Research tracks tablet computer information.

September 20, 2011

Enabling timely reaction to competitive shifts, Tablet Tracker provides vendors, carriers, and retailers with detailed insight into consumer tablet computer market on monthly basis. Coverage includes quantitative pricing, new market entrants, and functionality trends (form factor, technical specifications) for offerings at national telecommunications carriers, big box retailers, and online-only distribution points. Historical trending data is also provided. Read More


Customer Acquisition Service optimizes prospective leads.

August 30, 2011

Customer targeting and acquisition service uses custom engine that analyzes company's unique Customer Code(TM) , which is a template comprised of existing customer qualities, and crawls web looking for prospects with high potential and receptiveness to offered product. Solution crawls company websites, directories, boards, and social media networks to find most qualified sales triggers in unstructured web data, leading businesses directly towards new potential clients. Read More


Mobile Video Advertising Service supports multiple screens.

March 16, 2011

Mobile video solution allows marketers and advertisers to manage mobile and online advertising campaigns across multiple screens. It enables advertisers to achieve cross-channel targeting, optimization, management, and reporting of campaigns. Mobile and online video inventory are used to achieve key performance objectives, optimizing campaign performance across any device, content, and target demographics. Mobile video ad units are delivered in HTML5 format. Read More

Services, Software

Online Marketing Software optimizes survey data.

February 10, 2011

Providing insight into online survey information, TrueSample enables researchers to measure and prevent biases. Program charts overall panel tenure mix for survey respondents, along with how frequently individual respondents take surveys. Detailed reporting gives users transparency into, and control over, quality of sample sources, assuring that critical business decisions are based on high-quality marketing research data. Read More

Services, Software

Sales Management Services support biopharmaceutical industry.

February 9, 2011

Comprising comprehensive database, report, and solution services, Sales Management Excellence Services provide sales managers with information they need to succeed. Services connect leaders across different functional areas to benchmarking and networking solutions to address mission-critical issues relative to their roles. For leaders in biopharma industry, services deliver actionable insights around recruiting and training programs, evolving role of DM, and sales operations effectiveness. Read More


Aviation Market Research delivers forecasting and analysis.

January 17, 2011

JETNET iQ is forecasting and advisory service for business aviation market. Its main components, available on membership basis, include JETNET iQ REPORTS incorporating quarterly state-of-industry analyses, voice-of-customer insights, and 1-5 yr demand forecasts. JETNET iQ SUMMITS enables members to network with industry leaders and learn about emerging developments, while JETNET iQ CONSULTING offers members research and analysis capabilities on project-by-project basis. Read More


Internet Marketing Service optimizes campaign performance.

September 29, 2010

With digital GRP overnights feature, AdEffx(TM) Campaign Essentials enables media planners to understand campaign performance in real-time and retool campaigns on-the-fly. Media planners can also ensure that their campaign is delivering ads to intended targets and optimize their strategy accordingly if they are not. Clients can conduct detailed campaign analysis and understand performance by reach, frequency, and GRPs according to different sites and placement strategies. Read More

Services, Software

Online Marketing Suite enables dynamic ad targeting.

March 8, 2010

With Online Marketing Suite 2.0, marketers can use their customer data to optimize ad spend and conversion, and create relevant, personalized experiences for their customers. Omniture SearchCenter and Omniture SiteCatalyst enable users to buy media on Facebook and measure its influence across digital marketing channels. Using Omniture Test&Target, advertisers can further optimize ads in real-time with A/B and multi-variate testing to dynamically show only ads that drive key metrics. Read More


Market Intelligence Toolkit targets senior management teams.

November 23, 2009

Offering strategic business tools for optimized decision-making, [executive] Navigator(TM) includes sell-side analyst reports, financial graphing and competitive benchmarking tools, industry-specific stock indices, and economic indicators. From one centralized platform, users see complete picture with context and relevance to track news and trends of market-moving events; monitor market insight about their company and competition; and evaluate fiscal health and performance of companies of interest. Read More