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Advertising & Marketing
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Multiplatform SIS gives pay TV operators addressable advertising.
San Jose, CA 95110
Aug 10, 2012
Aggregating disparate sources of anonymous subscriber information into one view for addressable advertising execution, BlackArrow Subscriber Information Service (SIS) lets pay TV operators deploy targeted advertising/marketing campaigns across any platform. Service may also be used to ensure marketing campaigns are delivered only to those eligible for specific promotions, and stored data becomes basis for detailed reporting on audience performance and inventory supply.
Marketing Service delivers customized mobile marketing campaigns.
Web.com Group, Inc.
Jacksonville, FL 32258
May 02, 2012
Used to capture smartphone users' attention as they search for products and services, SmartCalls starts with custom mobile marketing advertising plan based on Google AdWords(TM) advertising service and individual business's goals. Solution motivates potential customers to call, click, and/or visit business via Google mobile search ads and click-to-call features. Campaign is tailored to particular industry and geography, and feedback is also included.
Online Advertising Software targets enterprise IT buyer.
Ziff Davis Media, Inc.
New York, NY 10016
Feb 03, 2012
SmartEngage ad suite provides all inclusive, interactive ad units for online display. Ads can include product information (videos, whitepapers, blog feeds), social feedback (Facebook posts, Twitter feeds, LinkedIn messages), interactive resources (polls, surveys, infographics), and third-party editorial content. Every display unit provides content experience that allows buyers to select topics and assets of their choice. Cloud-based service wraps all resources buyers need into single unit.
Campaign Management SaaS integrates customer intelligence features.
New York, NY 10003
Nov 04, 2011
Designed for online marketers, Campaign Commander Enterprise Edition features 4 integrated components that work together to explore and visualize client data, execute multi-channel online campaigns, and monitor key performance indicators through customizable marketing dashboard. By rapidly discovering smart segments in customer intelligence, marketers can immediately make those segments available for new campaigns.
Corporate Marketing Service supports multi-channel campaigns.
Extraprise Group, Inc.
Boston, MA 02210
Nov 01, 2011
Designed for Eloqua's Marketing Automation Platform, Corporate i2i Marketing Service offers comprehensive lead generation and nurturing service with pre-built, Eloqua-connected marketing data mart that will support customer intelligence and multi-channel marketing campaigns. Service makes online and offline customer interaction and purchase history, across any marketing channel or source, immediately usable and actionable to optimize campaign performance.
Market Research tracks tablet computer information.
VA, VA 20164
Sep 20, 2011
Enabling timely reaction to competitive shifts, Tablet Tracker provides vendors, carriers, and retailers with detailed insight into consumer tablet computer market on monthly basis. Coverage includes quantitative pricing, new market entrants, and functionality trends (form factor, technical specifications) for offerings at national telecommunications carriers, big box retailers, and online-only distribution points. Historical trending data is also provided.
Customer Acquisition Service optimizes prospective leads.
Menlo Park, CA 94025
Aug 30, 2011
Customer targeting and acquisition service uses custom engine that analyzes company's unique Customer Code(TM) , which is a template comprised of existing customer qualities, and crawls web looking for prospects with high potential and receptiveness to offered product. Solution crawls company websites, directories, boards, and social media networks to find most qualified sales triggers in unstructured web data, leading businesses directly towards new potential clients.
Mobile Video Advertising Service supports multiple screens.
Baltimore, MD 21224
Mar 16, 2011
Mobile video solution allows marketers and advertisers to manage mobile and online advertising campaigns across multiple screens. It enables advertisers to achieve cross-channel targeting, optimization, management, and reporting of campaigns. Mobile and online video inventory are used to achieve key performance objectives, optimizing campaign performance across any device, content, and target demographics. Mobile video ad units are delivered in HTML5 format.
Online Marketing Software optimizes survey data.
San Francisco, CA 94105
Feb 10, 2011
Providing insight into online survey information, TrueSample enables researchers to measure and prevent biases. Program charts overall panel tenure mix for survey respondents, along with how frequently individual respondents take surveys. Detailed reporting gives users transparency into, and control over, quality of sample sources, assuring that critical business decisions are based on high-quality marketing research data.
Sales Management Services support biopharmaceutical industry.
Best Practices Benchmarking & Consulting
Durham, NC 27701
Feb 09, 2011
Comprising comprehensive database, report, and solution services, Sales Management Excellence Services provide sales managers with information they need to succeed. Services connect leaders across different functional areas to benchmarking and networking solutions to address mission-critical issues relative to their roles. For leaders in biopharma industry, services deliver actionable insights around recruiting and training programs, evolving role of DM, and sales operations effectiveness.
Aviation Market Research delivers forecasting and analysis.
Utica, NY 13501
Jan 17, 2011
JETNET iQ is forecasting and advisory service for business aviation market. Its main components, available on membership basis, include JETNET iQ REPORTS incorporating quarterly state-of-industry analyses, voice-of-customer insights, and 1-5 yr demand forecasts. JETNET iQ SUMMITS enables members to network with industry leaders and learn about emerging developments, while JETNET iQ CONSULTING offers members research and analysis capabilities on project-by-project basis.
Internet Marketing Service optimizes campaign performance.
Reston, VA 20190
Sep 29, 2010
With digital GRP overnights feature, AdEffx(TM) Campaign Essentials enables media planners to understand campaign performance in real-time and retool campaigns on-the-fly. Media planners can also ensure that their campaign is delivering ads to intended targets and optimize their strategy accordingly if they are not. Clients can conduct detailed campaign analysis and understand performance by reach, frequency, and GRPs according to different sites and placement strategies.
Online Marketing Suite enables dynamic ad targeting.
San Francisco, CA 94107
Mar 08, 2010
With Online Marketing Suite 2.0, marketers can use their customer data to optimize ad spend and conversion, and create relevant, personalized experiences for their customers. Omniture SearchCenter and Omniture SiteCatalyst enable users to buy media on Facebook and measure its influence across digital marketing channels. Using Omniture Test&Target, advertisers can further optimize ads in real-time with A/B and multi-variate testing to dynamically show only ads that drive key metrics.
Market Intelligence Toolkit targets senior management teams.
industry intelligence, inc.
Los Angeles, CA 90067
Nov 23, 2009
Offering strategic business tools for optimized decision-making, [executive] Navigator(TM) includes sell-side analyst reports, financial graphing and competitive benchmarking tools, industry-specific stock indices, and economic indicators. From one centralized platform, users see complete picture with context and relevance to track news and trends of market-moving events; monitor market insight about their company and competition; and evaluate fiscal health and performance of companies of interest.
Optimization Software offers real-time for advertisers.
Boston, MA 02111
Sep 25, 2009
With DataXu Platform, advertisers can measure, analyze, and optimize digital media across ad exchanges of Google, Yahoo, and others. Program values, bid manages, and buys each ad impression individually, making real-time decisions on each ad opportunity as it occurs. Campaign-specific bidding algorithms dynamically evolve based on campaign performance. With ability to process hundreds of thousands of ad decisions/sec, each returned in under 100 ms, DataXu eliminates unnecessary impression spend.
Platform helps optimize media management.
Interpublic Group Co.
New York, NY 10020
Jul 08, 2009
Media Operations Management System (MOMS) offers technology framework and roadmap to address manner in which media is planned, purchased, measured, reported, and optimized. Holistic advertising platform, designed in collaboration with Microsoft Advertising, empowers agencies and clients with media strategy and creativity. Fully compliant with industry standards, solution helps manage complexity of real-time, hyper-targeted, accountable, cross-media environment.
Voice Broadcasting Service optimizes sales and marketing.
QCSS (Quality Customer Service & Sales)
Buffalo Grove, IL 60089
Jun 02, 2009
With Voice Broadcasting Service, QCSS will help users create pre-recorded voice message, and distribute message to specific list of potential clients. Depending on needs of company, voice broadcasting can be used as sales tool or as means to relay information. Clientele will be provided with 800 number to reach company's sales staff, or be prompted to connect directly from voice broadcast. Reports allow user to see results of each voice-broadcast that is delivered.
Information Service offers IT/Telecom assessments.
VA, VA 20164
Mar 24, 2009
IT Connection provides IT and telecom service purchasers with access to frequently updated, tactical information for informed buying decisions. Independent, non-vendor sponsored analysis of relevant services includes daily competitive intelligence as well as supplier, product, and market assessments. Product assessments specify strengths, weaknesses, and technical specifications, while supplier assessments identify product lines, development strategies, and partnerships.
Market Reports promote telecom growth opportunity management.
Cambridge, MA 02141
Feb 26, 2009
Used to identify and analyze growth opportunities in emerging markets, Telecom Insider series delivers concise and timely data and analysis covering telecom trends in key regional emerging markets. Monthly reports for each region provide insight into how new services and technologies are shaping telecom services landscape, and each report delivers 10-20 pages of data and analysis, including forecasts for telecom service deployment, usage, revenues, and market share.
Advertising Service suits automotive marketing applications.
Seattle, WA 98134
Feb 03, 2009
Provided as turnkey service and fully integrated with rest of dealer's digital marketing effort, PowerDisplaySM online display advertising solution delivers dealer brand messaging to automotive shoppers in dealer's local area. Pay-for-click model means dealer does not pay to show ad, but instead pays for traffic that advertisement brings their dealership.
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