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Nov 26, 2009  
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Services -> Business Management & Support -> Advertising & Marketing


Advertising & Marketing


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Market Intelligence Toolkit targets senior management teams.

industry intelligence, inc.
Los Angeles, CA 90067
Nov 23, 2009 Offering strategic business tools for optimized decision-making, [executive] Navigator(TM) includes sell-side analyst reports, financial graphing and competitive benchmarking tools, industry-specific stock indices, and economic indicators. From one centralized platform, users see complete picture with context and relevance to track news and trends of market-moving events; monitor market insight about their company and competition; and evaluate fiscal health and performance of companies of interest.

Optimization Software offers real-time for advertisers.

DataXu, Inc.
Boston, MA 02111
Sep 25, 2009 With DataXu Platform, advertisers can measure, analyze, and optimize digital media across ad exchanges of Google, Yahoo, and others. Program values, bid manages, and buys each ad impression individually, making real-time decisions on each ad opportunity as it occurs. Campaign-specific bidding algorithms dynamically evolve based on campaign performance. With ability to process hundreds of thousands of ad decisions/sec, each returned in under 100 ms, DataXu eliminates unnecessary impression spend.

Platform helps optimize media management.

Interpublic Group Co.
New York, NY 10020
Jul 08, 2009 Media Operations Management System (MOMS) offers technology framework and roadmap to address manner in which media is planned, purchased, measured, reported, and optimized. Holistic advertising platform, designed in collaboration with Microsoft Advertising, empowers agencies and clients with media strategy and creativity. Fully compliant with industry standards, solution helps manage complexity of real-time, hyper-targeted, accountable, cross-media environment.

Voice Broadcasting Service optimizes sales and marketing.

QCSS (Quality Customer Service & Sales)
Buffalo Grove, IL 60089
Jun 02, 2009 With Voice Broadcasting Service, QCSS will help users create pre-recorded voice message, and distribute message to specific list of potential clients. Depending on needs of company, voice broadcasting can be used as sales tool or as means to relay information. Clientele will be provided with 800 number to reach company's sales staff, or be prompted to connect directly from voice broadcast. Reports allow user to see results of each voice-broadcast that is delivered.

Information Service offers IT/Telecom assessments.

Current Analysis
VA, VA 20164
Mar 24, 2009 IT Connection provides IT and telecom service purchasers with access to frequently updated, tactical information for informed buying decisions. Independent, non-vendor sponsored analysis of relevant services includes daily competitive intelligence as well as supplier, product, and market assessments. Product assessments specify strengths, weaknesses, and technical specifications, while supplier assessments identify product lines, development strategies, and partnerships.

Market Reports promote telecom growth opportunity management.

Pyramid Research
Cambridge, MA 02141
Feb 26, 2009 Used to identify and analyze growth opportunities in emerging markets, Telecom Insider series delivers concise and timely data and analysis covering telecom trends in key regional emerging markets. Monthly reports for each region provide insight into how new services and technologies are shaping telecom services landscape, and each report delivers 10-20 pages of data and analysis, including forecasts for telecom service deployment, usage, revenues, and market share.

Advertising Service suits automotive marketing applications.

Cobalt
Seattle, WA 98134
Feb 03, 2009 Provided as turnkey service and fully integrated with rest of dealer's digital marketing effort, PowerDisplaySM online display advertising solution delivers dealer brand messaging to automotive shoppers in dealer's local area. Pay-for-click model means dealer does not pay to show ad, but instead pays for traffic that advertisement brings their dealership.

Advertising Services target mobile users based on location.

NAVTEQ Corp.
Chicago, IL 60654
Jan 14, 2009 NAVTEQ LocationPoint(TM) offers location-aware applications and devices a turnkey approach for subsidizing content services while enabling advertisers to reach and engage PND/mobile phone users where and when they are making shopping decisions. Advertiser storefront information is included in NAVTEQ map, which also helps users find and navigate to storefronts. Also, advertisers can proactively promote their locations with interactive targeting of consumers in specific vicinity.

CD delivers marketing and sales material.

Brochures On CD
Gainesville, FL 32608
Oct 24, 2008 Offering alternative to DVD and printed sales tools, Brochure On CD mini-CD is custom-developed by marketing team and produced with voice narration, custom music, special effects, and video. CD allows user to seamlessly connect back-and-forth to Internet to provide 3 dimensional prospect education process. Custom-labeled mini-CD can be stuffed into self-mailing envelope for mass distribution, or audio and video content can be uploaded to site or emailed to prospects.

Service predicts those most likely to repsond to ads.

Q Interactive
Chicago, IL 60602
Sep 11, 2008 Powered by TrueConversion Engine(TM), display service uses combination of offline data and online self-reported geo-demographic, behavioral, and transaction-based data to proactively predict which consumers are most likely to respond to advertiser's banner and media ads. Transaction-based behavioral data is garnered from consumers' actual responses to advertiser offers across multiple touch points, while geo-demographic data is self-reported, enhancing accuracy.

Service supports enterprise level software vendors.

Avangate B. V.
Amsterdam Metropolitan Area 1181  Netherlands
Aug 14, 2008 Powered by tailor-made tools and services, Avangate Business Pack provides customer support in French, German, and English; custom multilanguage ordering; live chat technical support; and dedicated accounts with expertise on specific product types. In addition, Business Pack delivers antifraud and order recovery and follow-up services, as well as smart license and lead management, and eCommerce platform with flexible commissioning schemes.

Software/Service gets online businesses up and running.

Coremetrics
San Mateo, CA 94404
Aug 14, 2008 Bringing power of Coremetrics Online Analytics to companies of all sizes, PowerPack enables businesses to maximize marketing spend and revenues by giving deep insight into which channels are paying most dividends. Customers benefit from Web analytics with out-of-the-box templates, ability to customize reports and conduct analysis, segmentation capabilities, and cross session tracking, which enables complete analysis of lifetime visitor value.

Service offers B-to-B online marketing tool.

ARAcontent
Hopkins, MN 55343
Aug 04, 2008 Offering article-based, cost-per-click platform, Adfusion gives B-to-B marketers way to drive qualified visitors to their Web destinations. It uses well-written headline topics to allow readers to self-qualify based on their interest in subject matter, and then guides them to click through to client Web destinations to take action. Customers only pay for visitors that arrive at clients' Web destinations through articles placed on Adfusion network.

Service provides Web sales lead response solution.

Callbright
Houston, TX 77040
Jul 07, 2008 Lead Chaser(TM) enables businesses to immediately connect to customers submitting forms via Web. When forms are submitted, corresponding data is converted to speech using text-to-speech technology, and phone call is initiated to business to notify salesperson of lead. Salesperson can then immediately make outbound call to customer while they may still be on website.

Software automates cost-per-action advertising model.

CPALead, LLC
Johnson Creek, WI 53038
Jul 03, 2008 Active Survey Display Tool and Survey Post Back Tool are suited for website publishers, social application developers, and virtual worlds looking to efficiently monetize users through incentive-based advertising. Active Survey Display Tool is customizable and scalable widget that displays all available advertising offers running on CPALead network. Survey Post Back Tool is communication link between CPALead network and website that alerts user moment offer has converted.

Service enables businesses to tag websites in one day.

Coremetrics
San Mateo, CA 94404
Jul 02, 2008 As part of Quick Start Service, clients participate in one-day session to determine data acquisition strategy. Based on this, Coremetrics delivers superscript that automatically populates client's site with JavaScript tags that collect business-critical data. Clients can run and test script in single day. Coremetrics' expertise spans across multiple industries, including retail, financial services, travel, media, content, and consumer packaged goods.

Online Lead Generation Service includes video capabilities.

Q Interactive
Chicago, IL 60602
Jul 02, 2008 TrueLeads(TM) enables US, UK, and Canadian marketers to acquire detailed contact information and permission to contact interested consumers for purpose of driving sales, branding, and CRM initiatives. Service facilitates implementation for video lead generation campaign, only requiring marketers to provide existing 15-30 sec commercial or video footage. After that, dedicated in-house creative team develops custom lead generation offer to be delivered offer across advertising network.

Service provides search engine optimization.

Brick Marketing
Medford, MA 02155
Jun 13, 2008 Helping enhance marketing potential of websites, SEOENG(TM) provides accurate view of how search engines view website, how ranking penalties are calculated, and hierarchy of web pages. Automated website analysis Link Flow(TM) tool examines website's internal and external links and provides perspective on how search engines determine rankings. Service also offers search bar that webmasters place on websites so users can obtain free automated website analysis on limited basis.

End-to-End Widget Framework helps drive mobile Internet use.

Qualcomm, Inc.
San Diego, CA 92121
Jun 05, 2008 Offering common framework for development and support of widgets, Plaza enables operators to deliver personalized access to mobile Internet for their end-users. Platform-agnostic wireless Internet service lets operators and developers produce and deliver Internet-based content across their devices in order to drive usage of wireless data services, improve subscriber loyalty, and increase operator ARPU. Integrated marketing platform allows targeted campaigns within widget ecosystem.

Marketing Service optimizes online B2B communications.

Design Reactor
Campbell, CA 95008
May 16, 2008 Using dimensional tradeshow-like architecture, Virtual Experience Platform offers 3D tool for establishing and elevating business-to-business interactions. Program delivers advanced networking features, intuitive game-like navigation interface, and optional library of 400 customizable booths for integrated event partner branding. Visitors can interact with content and people, attend video-based executive keynotes, communicate directly with manufacturers, and chat and IM with colleagues.




(Showing headlines 1 - 20)   more ....



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