Advertising & Marketing

Software, Communication Systems & Equipment, Services

Targeted Ad Insertion/Delivery Platform supports various triggers.

July 28, 2015

Designed for broadcasters and multi-screen pay-TV operators, SPOTTER™ Ad Targeting Platform makes decisions about ads played out to viewers. Multi-criteria platform combines content type, consumer profile, and geolocation data by mining multiple databases in real-time. Along with support for multiple triggering mechanisms and types, features include ability to add ads inside, over, or around video content via slices, overlays, crawl messages, alert bugs, and video squeezes. Read More


Multiplatform SIS gives pay TV operators addressable advertising.

August 10, 2012

Aggregating disparate sources of anonymous subscriber information into one view for addressable advertising execution, BlackArrow Subscriber Information Service (SIS) lets pay TV operators deploy targeted advertising/marketing campaigns across any platform. Service may also be used to ensure marketing campaigns are delivered only to those eligible for specific promotions, and stored data becomes basis for detailed reporting on audience performance and inventory supply. Read More


Marketing Service delivers customized mobile marketing campaigns.

May 2, 2012

Used to capture smartphone users' attention as they search for products and services, SmartCalls starts with custom mobile marketing advertising plan based on Google AdWords(TM) advertising service and individual business's goals. Solution motivates potential customers to call, click, and/or visit business via Google mobile search ads and click-to-call features. Campaign is tailored to particular industry and geography, and feedback is also included. Read More


Online Advertising Software targets enterprise IT buyer.

February 3, 2012

SmartEngage ad suite provides all inclusive, interactive ad units for online display. Ads can include product information (videos, whitepapers, blog feeds), social feedback (Facebook posts, Twitter feeds, LinkedIn messages), interactive resources (polls, surveys, infographics), and third-party editorial content. Every display unit provides content experience that allows buyers to select topics and assets of their choice. Cloud-based service wraps all resources buyers need into single unit. Read More

Software, Services

Campaign Management SaaS integrates customer intelligence features.

November 4, 2011

Designed for online marketers, Campaign Commander Enterprise Edition features 4 integrated components that work together to explore and visualize client data, execute multi-channel online campaigns, and monitor key performance indicators through customizable marketing dashboard. By rapidly discovering smart segments in customer intelligence, marketers can immediately make those segments available for new campaigns. Read More

Software, Services

Corporate Marketing Service supports multi-channel campaigns.

November 1, 2011

Designed for Eloqua's Marketing Automation Platform, Corporate i2i Marketing Service offers comprehensive lead generation and nurturing service with pre-built, Eloqua-connected marketing data mart that will support customer intelligence and multi-channel marketing campaigns. Service makes online and offline customer interaction and purchase history, across any marketing channel or source, immediately usable and actionable to optimize campaign performance. Read More


Market Research tracks tablet computer information.

September 20, 2011

Enabling timely reaction to competitive shifts, Tablet Tracker provides vendors, carriers, and retailers with detailed insight into consumer tablet computer market on monthly basis. Coverage includes quantitative pricing, new market entrants, and functionality trends (form factor, technical specifications) for offerings at national telecommunications carriers, big box retailers, and online-only distribution points. Historical trending data is also provided. Read More


Customer Acquisition Service optimizes prospective leads.

August 30, 2011

Customer targeting and acquisition service uses custom engine that analyzes company's unique Customer Code(TM) , which is a template comprised of existing customer qualities, and crawls web looking for prospects with high potential and receptiveness to offered product. Solution crawls company websites, directories, boards, and social media networks to find most qualified sales triggers in unstructured web data, leading businesses directly towards new potential clients. Read More


Mobile Video Advertising Service supports multiple screens.

March 16, 2011

Mobile video solution allows marketers and advertisers to manage mobile and online advertising campaigns across multiple screens. It enables advertisers to achieve cross-channel targeting, optimization, management, and reporting of campaigns. Mobile and online video inventory are used to achieve key performance objectives, optimizing campaign performance across any device, content, and target demographics. Mobile video ad units are delivered in HTML5 format. Read More

Software, Services

Online Marketing Software optimizes survey data.

February 10, 2011

Providing insight into online survey information, TrueSample enables researchers to measure and prevent biases. Program charts overall panel tenure mix for survey respondents, along with how frequently individual respondents take surveys. Detailed reporting gives users transparency into, and control over, quality of sample sources, assuring that critical business decisions are based on high-quality marketing research data. Read More

Software, Services

Sales Management Services support biopharmaceutical industry.

February 9, 2011

Comprising comprehensive database, report, and solution services, Sales Management Excellence Services provide sales managers with information they need to succeed. Services connect leaders across different functional areas to benchmarking and networking solutions to address mission-critical issues relative to their roles. For leaders in biopharma industry, services deliver actionable insights around recruiting and training programs, evolving role of DM, and sales operations effectiveness. Read More


Aviation Market Research delivers forecasting and analysis.

January 17, 2011

JETNET iQ is forecasting and advisory service for business aviation market. Its main components, available on membership basis, include JETNET iQ REPORTS incorporating quarterly state-of-industry analyses, voice-of-customer insights, and 1-5 yr demand forecasts. JETNET iQ SUMMITS enables members to network with industry leaders and learn about emerging developments, while JETNET iQ CONSULTING offers members research and analysis capabilities on project-by-project basis. Read More


Internet Marketing Service optimizes campaign performance.

September 29, 2010

With digital GRP overnights feature, AdEffx(TM) Campaign Essentials enables media planners to understand campaign performance in real-time and retool campaigns on-the-fly. Media planners can also ensure that their campaign is delivering ads to intended targets and optimize their strategy accordingly if they are not. Clients can conduct detailed campaign analysis and understand performance by reach, frequency, and GRPs according to different sites and placement strategies. Read More

Software, Services

Software automates cost-per-action advertising model.

July 3, 2008

Active Survey Display Tool and Survey Post Back Tool are suited for website publishers, social application developers, and virtual worlds looking to efficiently monetize users through incentive-based advertising. Active Survey Display Tool is customizable and scalable widget that displays all available advertising offers running on CPALead network. Survey Post Back Tool is communication link between CPALead network and website that alerts user moment offer has converted. Read More

Software, Services

Online Platform optimizes video advertising.

May 1, 2008 OneSource allows online publishers to add, configure, and optimize video advertising across all advertising sources, in all formats, utilizing single, integrated platform. It can be used to manage in-house ads and ads from more than 50 text, display, and video ad networks, and also offers full transparency and reporting capabilities. Using web-based dashboard, users can monitor ad performance and track revenue funnel metrics by account, site, geography, category, or video. Read More

Software, Services

Web-based Software offers competitive and market intelligence.

March 17, 2008

AttaainCI(TM) web-based software as a service provides complete coverage of competitive and market landscape by tracking, analyzing, and reporting on competitive companies, people, and markets relevant to any business. It enables team collaboration through use of intelligence tags to highlight crucial intelligence and share important information among team members. Read More


Service lets insurance carriers sell directly to consumers.

January 10, 2008

Using Benefitfocus eDirect(TM), health insurance carriers can profitably provide individual health plan offerings while tracking ROI for specific marketing campaigns. Simultaneously, web-based storefront is created, which allows consumers to shop, compare, and purchase most suitable health insurance plan. Benefitfocus eDirect(TM) provides retail experience with dynamic plan comparison tool and multimedia education about plan terms and options. Read More


Search Service is suited for business-to-business marketers.

September 18, 2007

B-to-B Strategic Search provides customer-centric, content-driven approach to facilitate b-to-b search performance. Including search engine optimization and search engine marketing, it helps marketers to achieve presence in search results of users who are looking for their technology or product. Services include website design/development, Flash programming/multimedia, e-mail marketing/management, custom applications, and content development across all disciplines. Read More


Service delivers 360° competitor tracking.

September 4, 2007

CI Radar v3.0 provides users with deep competitive insights, intelligence sharing across organization, and consolidation of information. It features integration, Lead Alerts to identify prospects potentially entering the buying cycle for client products and services, head-to-head marketing match-ups that allow clients to analyze their strategies versus their closest competitors, and content routing to anyone inside or outside organization. Read More


Marketing Service drives user response to marketing campaign.

May 11, 2007

Suited for marketers and agencies who need personalized websites for their direct marketing campaigns, Fuse(TM) PowerPURL campaign delivers PURLs (personal URLs), data driven variable graphics, layouts, and real-time notification of responses. It offers 3 month duration for each campaign, customer-owned PURL domain, up to 50 Mb of graphics or files for PURL hosting, URL format options, up to 100,000 list records, address verification and de-duplication of list, and automated reports. Read More