Advertising & Marketing


Multiplatform SIS gives pay TV operators addressable advertising.

August 10, 2012

Aggregating disparate sources of anonymous subscriber information into one view for addressable advertising execution, BlackArrow Subscriber Information Service (SIS) lets pay TV operators deploy targeted advertising/marketing campaigns across any platform. Service may also be used to ensure marketing campaigns are delivered only to those eligible for specific promotions, and stored data becomes basis for detailed reporting on audience performance and inventory supply. Read More


Marketing Service delivers customized mobile marketing campaigns.

May 2, 2012

Used to capture smartphone users' attention as they search for products and services, SmartCalls starts with custom mobile marketing advertising plan based on Google AdWords(TM) advertising service and individual business's goals. Solution motivates potential customers to call, click, and/or visit business via Google mobile search ads and click-to-call features. Campaign is tailored to particular industry and geography, and feedback is also included. Read More


Online Advertising Software targets enterprise IT buyer.

February 3, 2012

SmartEngage ad suite provides all inclusive, interactive ad units for online display. Ads can include product information (videos, whitepapers, blog feeds), social feedback (Facebook posts, Twitter feeds, LinkedIn messages), interactive resources (polls, surveys, infographics), and third-party editorial content. Every display unit provides content experience that allows buyers to select topics and assets of their choice. Cloud-based service wraps all resources buyers need into single unit. Read More

Software, Services

Campaign Management SaaS integrates customer intelligence features.

November 4, 2011

Designed for online marketers, Campaign Commander Enterprise Edition features 4 integrated components that work together to explore and visualize client data, execute multi-channel online campaigns, and monitor key performance indicators through customizable marketing dashboard. By rapidly discovering smart segments in customer intelligence, marketers can immediately make those segments available for new campaigns. Read More

Software, Services

Corporate Marketing Service supports multi-channel campaigns.

November 1, 2011

Designed for Eloqua's Marketing Automation Platform, Corporate i2i Marketing Service offers comprehensive lead generation and nurturing service with pre-built, Eloqua-connected marketing data mart that will support customer intelligence and multi-channel marketing campaigns. Service makes online and offline customer interaction and purchase history, across any marketing channel or source, immediately usable and actionable to optimize campaign performance. Read More


Market Research tracks tablet computer information.

September 20, 2011

Enabling timely reaction to competitive shifts, Tablet Tracker provides vendors, carriers, and retailers with detailed insight into consumer tablet computer market on monthly basis. Coverage includes quantitative pricing, new market entrants, and functionality trends (form factor, technical specifications) for offerings at national telecommunications carriers, big box retailers, and online-only distribution points. Historical trending data is also provided. Read More


Customer Acquisition Service optimizes prospective leads.

August 30, 2011

Customer targeting and acquisition service uses custom engine that analyzes company's unique Customer Code(TM) , which is a template comprised of existing customer qualities, and crawls web looking for prospects with high potential and receptiveness to offered product. Solution crawls company websites, directories, boards, and social media networks to find most qualified sales triggers in unstructured web data, leading businesses directly towards new potential clients. Read More


Mobile Video Advertising Service supports multiple screens.

March 16, 2011

Mobile video solution allows marketers and advertisers to manage mobile and online advertising campaigns across multiple screens. It enables advertisers to achieve cross-channel targeting, optimization, management, and reporting of campaigns. Mobile and online video inventory are used to achieve key performance objectives, optimizing campaign performance across any device, content, and target demographics. Mobile video ad units are delivered in HTML5 format. Read More