Industry Market Trends
Editor's Note: What Manufacturing Can Mean
March 19, 2014
The National Association of Manufacturers (NAM) has unveiled a terrific video promoting manufacturing. The two-minute clip, which NAM posted on YouTube and pushed on Twitter with #WeAreMFG, illustrates the wide tapestry that is U.S. manufacturing, how it is modern and clean, and the economic and societal impacts it has, featuring real manufacturers and working Americans. ThomasNet News did its part in sharing NAM's "What Manufacturing Means to America" video, as did thousands of others in and around the manufacturing community, and #WeAreMFG trended while generating positivity all around. Watching the video also led me to think: A condensed version of this would make a great TV ad. Everybody remembers the dairy industry's iconic "Got Milk?" tagline. If manufacturing could create even a fraction of that brand awareness with this powerful video, it would be a resounding success. A national media campaign costs tens of millions of dollars - a big investment, no doubt. But it doesn't have to be NAM's dollars alone; we have shown before the ability to come together to publicize manufacturing. Just look at the annual Manufacturing Day event created two years ago. With all hands on deck, manufacturing's meaning can have a much greater impact. William Ng, Editor-in-Chief, email@example.com.