Industry Market Trends

Worth a Look: How Much Energy Does Google Consume?

Nov 28, 2012

Plus: U.S. Cracks Down on Counterfeiters, Being a Business Visionary, Europe's Downturn Affecting American Manufacturers, Why Holiday Sales Are a Bad Idea and the Coming "Industrial Internet" Worth Trillions.

Sometimes the Internet seems like it's gotten too big. To help navigate this sea of information, Industry Market Trends' weekly Worth a Look feature spotlights some of the more interesting, informative and amusing resources that might have slipped under your radar - all in bite-sized chunks.

  • Federal Officials Crack Down on Counterfeiters | For the third consecutive year, federal customs officials have used Cyber Monday as an occasion to crack down on websites selling counterfeit or falsely labeled products. For the first time, the United States partnered with European authorities for a coordinated assault on counterfeiters, with a total of 101 U.S.-based websites and 31 European websites seized. The U.S.'s National Intellectual Property Rights Coordination Center has seized 1,630 sites since it began operating in June 2010.

  • Leading with True Vision | Employees are always more motivated and driven to better performance when steered by a leader with farsightedness - someone able to set positive goals and articulate a clear vision of the future. Yet truly visionary leaders are also able to combine the practical with the aspirational, not just expressing a vision but living it. Fast Company outlines key strategies that business leaders can use to create a compelling and inclusive vision for their teams.

  • European Downturn Having Ripple Effect on U.S. Manufacturers | As overseas economies founder, particularly in the European Union, which is facing a severe debt crisis, demand for U.S. exports has been hit hard. Lower export demand has also had a ripple effect on American manufacturers, who account for 47 percent of all U.S. exports, forcing them to scale back hiring and capital investment plans. The E.U. is the second-largest market for U.S.-made products, with exports to Europe totaling about $155 billion last year.

  • Why You Shouldn't Slash Prices for the Holidays | Many companies - both large and small - offer discounts to customers during the holiday season, but they may be better off avoiding such tactics. Sales gimmicks rarely improve a business's health and sometimes result in bad margins, higher employee costs and short-lived market gains. Moreover, clients who are only attracted to cheaper prices are likely to ditch a company at the first sign of even slightly better discounts elsewhere.

  • GE Claims "Industrial Internet" Worth Trillions | Jeff Immelt, chief executive of General Electric, recently asserted that "an open, global network that connects people, data and machines," otherwise known as the "industrial Internet," will be the next key phase of technological development. "Machines - from jet engines to gas turbines to CT scanners - will have the analytical intelligence to self-diagnose and self-correct. They will be able to deliver the right information to the right people, all in real time," Immelt explained. He believes this could lead to a massive market revolution, adding an estimated $15 trillion to global GDP by 2030.

  • How Much Energy Does it Take to Power Google? | As the largest search engine in the world, Google requires an enormous amount of energy to power its global operations. It draws energy from data centers to power 1 billion Google searches per day, as well as its other properties, such as YouTube. As a result, Google accounts for 0.013 percent of the world's total energy usage.

Infographic Credit: CO2Sense