Industry Market Trends
More U.S. Companies Are Measuring Green Money
April 20, 2011
The latest survey conducted by Buck Consultants, a Xerox Company, has found that 60% of organizations are measuring the money saved from their green workplace practices. The survey, "Greening of the American Workplace," reports that there was an increase of 54% this past year (from 39% to 60%) of respondents that are measuring green programs. Green programs reported on include saving electricity, heating/cooling, paper, and water. "Nearly six in 10 respondents indicate the recession had no impact on their green workplace initiatives while 19 percent actually expanded green programs during the economic downturn," said Allison Artnak, director at Buck Consultants. "We attribute this to the belief that going green can be good for business and for the bottom line." The most common practices among companies that have a formal green program are: - Recycling and paper reduction (97%) - Web and/or teleconferencing (95%) - Healthy living and wellness (85%) - Internal green communication programs (81%) - Light sensors (75%) The report found the following to be the top motivators for having a green program: - Cost savings (78%) - Community goodwill (58%) - Employee engagement/morale (56%) Leadership is a critical factor for success of green workforce initiatives. The survey found that 88% of employers with green programs include the CEO in development and communications while 91% of respondents appointed a dedicated leader for their green efforts. The full report can be obtained from Buck Consultants.