Industry Market Trends
Dell Continues to Add Energy-Saving Features
December 28, 2010
In 2008, Dell made a commitment to reduce the energy consumption of its products and to avoid millions of tons of CO2 emissions worldwide by the year 2010. With 2010 coming to a close, Dell has announced that they have achieved their goal with a 25% reduction of energy costs for their customers. To reach this goal, the company continues the work they started in 2005 with the integration of Energy Smart technologies including circuit designs, fans, and power management features. The suppliers also had a role in developing energy-efficient components such as processors, chip sets, power supplies, and memory. By converting to LED displays, significant energy savings were realized compared to cold cathode fluorescent lamp technology. The company cites that the Dell 15-in. displays consume an average of 43% less power at maximum brightness, resulting in extraordinary cost and carbon savings. It is estimated that the LED displays will save customers approximately $20 million and 220 million kilowatt-hours in 2010 and 2011 combined, the equivalent of annual CO2 emissions resulting from energy use of more than 10,000 homes. "Organizations are recognizing the role IT can play in improving their productivity and reducing their environmental impacts," said Mark Newton, director of Sustainable Business at Dell. "We've listened to them and are designing systems and solutions that dramatically reduce energy consumption, drive productivity and cost savings and help achieve a low-carbon economy." Additional energy savings can be realized by using the 80 PLUS Gold certified power supplies that exceed the power supply requirements in the EPA's Energy Star 5.0 standard for computers. Visit the Dell website for more information on Dell computers and their efforts to reduce their energy use.