Archive for January 25th, 2013

Credit: Horia Varlan.

Many businesses are finding that sustainability is worth more than just some good PR with the green crowd. Done properly, sustainable practices can be genuinely profitable — in the good old-fashioned bottom line sense.

Recently ICIS.com, a market intelligence journal for the chemical and energy industries, published the findings of research done among ICIS Chemical Business readers, “carried out in association with U.S. bio-based technology developer Genomatica,” updating a 2009 version of the same research to track changes in attitudes towards sustainability over three years.

The survey found that in pretty much all categories across the board, sustainability “has become more deeply entrenched than ever,” and is even considered a good way to reduce costs. Read the rest of this entry »