Archive for December 13th, 2012
The cleantech industry too often gets a bad rap among manufacturers. Critics say the sector has a high concentration of start-ups. Many technologies lack infrastructure. There is a perception that much of cleantech is unproven and stuck in a developmental stage. Still others see the industry as capitalizing on environmental regulations.
This view of cleantech is not an honest one, though. Certainly the green energy sector has had some misses, particularly in the past two years. But there is much more to cleantech than renewable energy. Industrial businesses that step back and see the real value of cleantech will quickly realize that, while the industry faces challenges, there are innumerable opportunities to “ride the wave” and build their businesses. These opportunities go beyond selling into new markets, and include cost savings, efficiencies and improved bottom lines. Read the rest of this entry »