Archive for August 28th, 2012
Eco-minded consumers have seen a lot of greenwashing. Companies declare “green,” “low-impact” or “all-natural” products without having to show supporting evidence. Green is gold for manufacturers, and their environmental credentials may be real or imagined.
“Manufacturers are doing it because they know the public wants green and they want to sell product,” says Michael Italiano, president and CEO of Sustainable Products Corp. “It’s rampant throughout the market right now.”
While the U.S. Green Building Council’s LEED standards help guide the manufacture of green building materials (though it doesn’t certify them; as LEED applies to only the performance of a finished building), the green certification landscape for the rest of the manufacturing world is murkier. This may about to change, however, as the independent, private and not-for-profit UL may be creating a green certification empire. Read the rest of this entry »