Proving that use of alternative energy vehicles is not the only way to reduce fuel consumption, the service offered by GreenRoad provides fleets with a cost-effective and practical way to go green. Their innovative use of technology to improve the sustainability of fleets and reduce vehicle emissions has earned them the 2010 Technology Innovation and Green Excellence of the Year Award from Frost & Sullivan.

Improving driver behavior is the cornerstone of GreenRoad’s strategy. Their comprehensive, technology-based service targets driving behavior as the single biggest variable in a vehicle and helps drivers learn to change some of their driving habits. It acts as a personalized driving coach and provides drivers with immediate feedback to help measure, improve, and sustain safe and fuel-efficient driving behavior.

This solution provides fleet managers with a way to implement green practices with existing vehicles. According the GreenRoad website, the typical customer sees up to a 10% reduction in fuel-consumption and emissions, and improves fleet sustainability by reducing crash costs by an average of 50%.

One of their customers IDM Trucking, began using the service and realized an annual fuel savings of $1,500 per vehicle. In addition, their trucks were not involved in a single accident in the year following implementation, and their insurance expenses went down. More than 70 industry-leading fleets in trucking, public transit, telecommunications, service delivery and public safety, including FirstGroup, Ryder, Ericsson, LeFleur Transportation, Balfour Beatty and the UK Ministry of Defence use the GreenRoad service.

Visit the GreenRoad website to learn more about this unique service.

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