Product News: Automatic ID
Stored-Value Retail Card features 100% paper-based design.
Press Release Summary:
December 10, 2012 - Made from 40% recycled fiber, FSCÂ® certified ENVIRONMENTÂ® Retail Card offers green alternative to plastic or other less eco-friendly card options. Recyclable cardÂ isÂ available in both gloss and silk finishes in 97 bright white. It offers optimal printability on both finishes and can accept embossing, foil stamping, and laminates as well as magnetic stripes and bar codes. With lifespan of 1 –2 years based on moderate use, card can also serve as loyalty membership card or hotel room key.
Original Press Release
Neenah Paper Gives Retailers a 'Green' Option with Environment Retail Card
Press release date: December 3, 2012
A stored-value card has monetary value or data physically stored on the card and is commonly used by retailers in the form of gift cards, loyalty cards and bounce-back cards. These are often made with materials that are not recyclable and have a greater negative impact on the environment.
“As the retail card industry continues to grow at a rapid pace, retailers are demanding more options and specifically greener alternatives,” said Elizabeth Corbett, director of packaging sales for Neenah Paper. “Consumers today expect retailers to embrace green products and practices and now retailers have a more sustainable choice.”
Neenah’s ENVIRONMENT Retail Card, made from 40-percent recycled fiber, is FSC® certified, manufactured with Green Energy and recyclable. The new card is available in both gloss and silk finishes in 97 bright white, making it the brightest paper-based gift card available. It offers excellent printability on both finishes and can accept embossing, foil stamping and laminates as well as magnetic stripes and bar codes. With a lifespan of one to two years based on moderate use, other uses for the ENVIRONMENT Retail Card include loyalty membership cards and hotel room keys.
“We’re excited about these new paper-based stored-value cards because they give retailers an option that uses recycled content and is recyclable, from the paper to the adhesive that holds it together,” Corbett added. “It doesn’t get much greener than that!”
For more information about Neenah’s packaging initiatives and products, visit www.neenahpaper.com/packaging.
About Neenah Paper
For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers used for premium writing, text, cover, private watermarks, and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, CRANE® and SUNDANCE® Papers, and in 2012 the company added the ASTROBRIGHT® and ROYAL Brands. The company also produces envelopes in thousands of unique styles.
Neenah is committed to developing relevant mobile and online technologies including the Neenah Paper Cabinet™ for Desktop tool and the new Neenah Cabinet™ for iPad app. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. Visit www.neenahpaper.com for more information or call (800) 558-5061. Follow Neenah Paper on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Neenah’s blog, Against the Grain.